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Nitin Soni

Post Doc Fellow IIM Raipur · Indian Institute of Management Raipur

https://researchid.co/nsprofdelhi
@iimraipur.ac.in
8Scopus Publications

Recent Scopus Publications

  1. Dark side of metaverse! Role of loneliness on depression using deindividuation theory and psychodynamic theory
    Information Technology and People, 2026
  2. Rethinking crisis communication beyond control: a topic modelling analysis
    Corporate Communications, 2026
  3. Emojis and consumer-based brand equity: Mediation role of engagement
    Journal of Open Innovation Technology Market and Complexity, 2025
  4. What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework
    Asia Pacific Journal of Marketing and Logistics, 2024
  5. Maximization, internal reference price and consumers' response to promotions
    Marketing Intelligence and Planning, 2023

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