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Dr.N.VIJAYANAND

ASSISTANT PROFESSOR / MBA · Pondicherry University

https://researchid.co/pnvijayanand
@pondiuni.edu.in
57Google Scholar Citations
2Google Scholar h-index
1Google Scholar i10-index

Research Interests

Digital Marketing, Consumer Behaviour, Brand Management, Marketing Analytics, HR Analytics, Logistics and Supply Chain Management, Operations Management, Entrepreneurship.

Recent Google Scholar Publications

  1. Transforming Logistics Operations with Intelligent Automation Using a Naive Bayes Perspective on Warehouse Management
    2024 2nd International Conference on Advances in Computation, Communication … , 2024, 2024.0
  2. Revolutionizing Human Resources Management Using Deep Belief Learning Approach For Talent Acquisition And Retention In The Digital Era
    2024 International Conference on Integration of Emerging Technologies for … , 2024, 2024.0 | Citations: 1.0
  3. ROUGH SETS-BASED DECISION SUPPORT SYSTEMS FOR CUSTOMER RELATIONSHIP MANAGEMENT.
    ICTACT Journal on Soft Computing 13 (4) , 2023, 2023.0
  4. Artificial intelligence application for effective customer relationship management
    2022 5th International Conference on Contemporary Computing and Informatics … , 2022, 2022.0 | Citations: 49.0
  5. Category Management's Effects on Retail Business Profitability and Operations
    NeuroQuantology 20 (10), 4401-4413 , 2022, 2022.0 | Citations: 1.0

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