Pooja Darda
Associate Professor · Symbiosis Centre for Management and Human Resource Development
https://researchid.co/poojadarda
@scmhrd.edu
20Scopus Publications
350Google Scholar Citations
7Google Scholar h-index
6Google Scholar i10-index
Biography
Dr. Pooja Darda is an Associate Professor at SCMHRD,Pune and has over 16 years of experience in the fields of Marketing and Advertising in the Banking and Retail sectors. She lectures throughout the MBA program and offers academic counseling in the areas of advertising management, public relations, marketing, and branding.
Education
Ph. D. in Marketing, MIT World Peace University, Awarded in Nov 2022. Master of Business Administration, The ICFAI University Dehradun, 2006. Bachelor of Cosmetic Technology, Nagpur University, 2003. AWARDS &
Recent Scopus Publications
- Shadows in the feed: a critical examination of dark patterns and user manipulation on social media
- How consumer trust affects the adoption of e-healthcare products on mobile apps: an analysis of perceived usefulness, time, and price
- Post-pandemic healthcare choices: SERVQUAL model and the influence of hospital image
- Integration of principles for responsible management education principles (PRME) in Saudi Arabian universities: a thematic analysis of claims on university websites
- #IAmAmazon: personalizing buyer-seller connect in Indian e-commerce
Links
- ORCID https://orcid.org/0000-0003-3699-8426
- Google Scholar https://scholar.google.com/citations?user=ngsnKpMAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57786656400