Deidre Popovich
Associate Professor of Marketing · Texas Tech University
Biography
Deidre Popovich is an Associate Professor of Marketing in the Rawls College of Business at Texas Tech University. She earned a Ph.D. in Marketing from Emory University and an MBA from Vanderbilt University. Her research focuses on consumer psychology, including how decision contexts and information cues can influence consumer decision making and self control. Her research has appeared in journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Public Policy & Marketing, and Behavior Research Methods, among others. Her previous industry experience includes working as a marketing research manager for a national nonprofit organization and as a strategy consultant for a top-ten healthcare consulting firm.
Education
PhD, Emory University
Recent Scopus Publications
- Systemic displaced aggression: a conceptual framework for understanding intra-gender conflict in academia
- The illusion of calorie fluency: How metacognitive uncertainty leads to less extreme healthiness perceptions of foods
- Pain exchange consumption: An exploration of taking risks to avoid the pain of paying
- How To Treat Missing Data In Survey Research
- Subordinated service environments: how branding can create unintentional service exclusion
Links
- ORCID https://orcid.org/0000-0002-2852-408X
- Google Scholar https://scholar.google.com/citations?user=R3feMFEAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=56715696800
- Personal Weblink http://deidrepopovich.com/