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Prasenjit Chakrabarty

Research Scholar, Dr. K N Modi University · Dr K N Modi University

https://researchid.co/prasenjit.chakrabarty.in
@dknmu.org
11Scopus Publications
38Google Scholar Citations
3Google Scholar h-index
1Google Scholar i10-index

Biography

Thanks for dropping in. I am a chemical engineer turned business person with MBA and 26 years work expertise in Sales and Operations. I teach in business schools- entrepreneurship, operations, S4 HANA, and Marketing. My research interest is on Digital Marketing. As such, I am following evolving technology and it’s impact on business. My any clarification, do not hesitate to contact me at prasenjit.phd@dknmu.org

Education

Ph.D (p)- Dr. K N Modi University, Rajasthan MBA- SP Jain Institute of Management & Research, Mumbai BE (Chemical Engineering)- Jadavpur University, Kolkata

Recent Scopus Publications

  1. Predicting the Effectiveness of B2B Marketing Strategies Using Deep Learning: A Multi-target Regression and Classification Approach
    Lecture Notes in Networks and Systems, 2026
  2. How Indian SaaS Firms Win: A Machine-Learning View on LTV/CAC
    Lecture Notes in Networks and Systems, 2026
  3. Predicting OTT Subscription Behavior Using Deep Learning: A Multi-Class Classification Approach with Feature Engineering and Class Imbalance Handling
    International Conference on Engineering Technology and Management Icetm 2025, 2025
  4. A Hybrid Deep Learning and XGBoost Framework for Predicting OTT Subscription Timing Based on User Behavior Analysis
    2025 IEEE 4th World Conference on Applied Intelligence and Computing Aic 2025, 2025
  5. An Analysis of Rising Security and Privacy with Technological Advancement
    Lecture Notes in Electrical Engineering, 2025

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