View Profile

Dr. Prashant Chauhan

Assistant Professor Of Business Analytics · Chitkara University Punjab India

https://researchid.co/prashantc15
@chitkara.edu.in
117Google Scholar Citations
5Google Scholar h-index
5Google Scholar i10-index

Research Interests

Research consultation, Machine Learning, Omnichannel strategies, Data Visualization, B2B strategies, Social media marketing, NLP, brand management and Consumer Analytics

Biography

Experienced Educator in the domain of Management and Data Analytics. UGC NET - Management qualified, Data Analytics & Digital marketing Practioner. Passionate about projects related to #CX, Research consultation, Machine Learning, Omnichannel strategies, Data Visualization, B2B strategies, Social media marketing, NLP, brand management and Consumer Analytics. Published research articles in ABDC listed journals.

Education

1)TAPMI, Manipal University Jaipur Doctor of Philosophy (PhD), Marketing/Marketing Management, 2015 - 2019 CXM 2)Savitribai Phule Pune University Master of Business Administration (M.B.A.), Marketing Management, 2011 - 2013. 3) Mizoram University Master of Business Administration - MBA, Big Data Analytics 2023. 4) UGC-NET Management, 2014

Recent Google Scholar Publications

  1. Impact of social media marketing practices on purchase intentions in the F&B industry and the mediating effect of trust
    International Journal of Information Technology 17 (4), 2465-2476 , 2025, 2025 | Citations: 13.0
  2. Big Data as a Tool for Digital Marketers
    Augmenting Customer Retention Through Big Data Analytics, 105-116 , 2024, 2024
  3. Performance Comparison of AODV, DSDV, and DSR Routing Protocols in Wireless Sensor Networks
    Artificial Intelligence and Society 5.0, 221-238 , 2024, 2024 | Citations: 1.0
  4. Retracted: A Review on the Role of Artificial Intelligence in Tourism
    2023 10th international conference on computing for sustainable global … , 2023, 2023 | Citations: 29.0
  5. An Analysis of Employee’s Perception Regarding the Impact of Corporatization: A Study of PSPCL And PSTCL: An Analysis of Employee’s Perception Regarding the Impact of …
    Journal of Recycling Economy & Sustainability Policy 2 (1), 15-20 , 2023, 2023

Links