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Prof (Dr) Mahul Brahma

Professor and Dean, School of Media and Communication · Adamas University

https://researchid.co/profmahul
@adamasuniversity.ac.in
11Google Scholar Citations
2Google Scholar h-index

Research Interests

Communication, Brand, Media, Crisis Communication, Brand

Biography

Prof (Dr) Mahul Brahma is a Professor, Dean and a TEDx Speaker. Prof Brahma is an award-winning communications leader, Chief Editor, luxury commentator, columnist and author of ‘The Luxe Trilogy’, which comprises three books – 'Decoding Luxe', 'Dark Luxe' and 'Luxe Inferno'. His sixth book 'The Mythic Value of Luxury' is a research-based study of myths and what makes luxury brands stand the test of time. He is an alumnus of -- IIM Calcutta, St Xavier's College, Sri Satya Sai University, MICA, University of Calcutta, and University of Cambridge - Judge Business School.

Education

PhD - Economics, Visiting Research Fellow (UK), D.Litt (h.c/US), MSc - Economics, PGP - Business Management, EPCSCP Alumnus of IIM Calcutta, University of Calcutta, MICA, St Xavier's College, Sri Satya Sai University, and University of Cambridge.

Recent Google Scholar Publications

  1. Mostly Missing: Be Silly Be Slow
    2022
  2. Quarantined: Love in the time of Corona
    2022
  3. Role of Strategic Communications in Building Brand during Covid
    Conference on Excellence in Research and Education - IIM Indore 1 (1), 215 , 2021, 2021
  4. How to Communicate Strategically in Corporate World
    2021 | Citations: 2.0
  5. The Mythic Value of Luxury
    2021

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