Dr. PURVI MATHUR
Assistant Professor, Department of Management · Birla Institute of Technology, Mesra
Biography
She has 15 years of experience as a Faculty of Marketing in the Department of Management Birla Institute of Technology, Mesra, Jaipur Campus. She has published papers in the international and national journals and conferences. Notable among them is “Competition in the Indian e-Commerce Industry with Reference to Retail Sector”, presented in the Summer Marketing Conference, IIM Indore- NASMEI. Research interest revolves around Consumer Behavior and Retail in 2016. She pursued her research in the Consumer Psychology towards the Online Food Application from the ICFAI Business School. She has published papers on Block Chain and Cloud Kitchen in the Sage Journals of Repute. She had attended and presented articles on the trending topics POKE YOKA Approach and Cluster Analysis in the Conferences organized by ICFAI Hyderabad, IIM Indore , and Chimaya College of Chennai in collaboration with Shri Ram College, Delhi.
Recent Google Scholar Publications
- Understanding the Impact of Digital Wallets on Teenagers’ Buying Behavior: A ‘Pain of Paying’ Theory Perspective
- Youth Standpoints on Food Wastage at Indian Weddings: A Cross-Sectional Study of Policy Perspectives and Tech-Driven Solutions for a Sustainable Future
- AI-Driven Solutions for Tax Filing Management: A case study in India
- Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption
- 8M The Journal of Indian Management & Strategy
Links
- ORCID https://orcid.org/0000-0001-7169-9312
- Google Scholar https://scholar.google.com/citations?user=M3mNxGoAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None
- Personal Weblink https://vidwan.inflibnet.ac.in/profile/510747