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RAJU CHALLA

Associate Professor · Dhruva College of Management

https://researchid.co/rajreddy1985
@dhruva.ac.in
9Google Scholar Citations
2Google Scholar h-index

Recent Google Scholar Publications

  1. THE IMPACT OF HR ANALYTICS ON STRATEGIC WORKFORCE PLANNING: A STUDY IN TECH DRIVEN ORGANIZATIONS
    Academy of Marketing Studies Journal 29 (5), 1-8 , 2025, 2025
  2. INNOVATIVE MARKETING APPROACHES FOR RURAL WOMEN ENTREPRENEURS: A REVIEW OF EMPOWERMENT STRATEGIES.
    Academy of Marketing Studies Journal 29 (04) , 2025, 2025
  3. An International survey on the effects of Market Strategic Alignment use of IS/IT on Business Performance, with reference to Hyderabad
    ICOMBS, 3 , 2024, 2024
  4. Crafting code keepers: An in-depth exploration of talent management strategies for sustainable employee retention in the software industry
    MATEC Web of Conferences 392, 01053 , 2024, 2024 | Citations: 5.0
  5. From burnout to balance: A sustainability-oriented survey on job stress and work-life integration
    MATEC Web of Conferences 392, 01040 , 2024, 2024 | Citations: 3.0

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