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Rimple Manchanda

Associate Professor · GD Goenka University

https://researchid.co/rimple_7
@gdgoenkauniversity.com
16Scopus Publications

Research Interests

Consumer Behaviour, Gratitude, Materialism, Money Attitude, Climate Change, Behavioural Analysis

Recent Scopus Publications

  1. Grateful Hearts, Lighter Wallets: Gratitude Diminishes the Desire for Money Through Social Connectedness and Self-Transcendence
    European Journal of Social Psychology, 2026
  2. From Rationality to Reality: An Integration of Psychology and Economics
    Review of Management Literature, 2026
  3. Exploring Homework Help as a Predictor of Children's Well-Being: Mediation by Gratitude and Moderation by Mother's Work Status
    Psychology in the Schools, 2025
  4. The Mediating Role of Risk Perception and Price Consciousness on the Trust and Purchase Intention of Organic Food
    Ekonomski Pregled, 2025
  5. Adoption of Phygitalization in the Retail Industry: Benefits and Challenges
    Marketing Perspectives on Phygitalization, 2025

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