Sajad Shakeri
Department of Sport Management/ Faculty of Sport Sciences · Ph.D. Student, Department of Sport Management, Faculty of Sport Sciences, Ferdowsi University, Mashhad, Iran
Research Interests
Neuromarketing
Biography
I'm a Ph.D. student in Sport Management. My research focuses on the impact of various advertising appeals on consumer attention, emotion, memory, and preference. I use EEG and Eye tracking alongside traditional surveys to explore unconscious and conscious reactions, aiming to enhance the effectiveness of sports advertisements through neuroscience-informed strategies. I am also interested in bridging the gap between academic theory and practical marketing applications in the sports industry.
Education
I obtained my Master’s degree in Sport Marketing Management from Tarbiat Modares University, and I am currently a Ph.D. student in Sport Management at Ferdowsi University of Mashhad.
Recent Google Scholar Publications
- A Systematic Review of Neuromarketing and Its Tools in Iran
- مروری سیستماتیک بر بازاریابی عصبی و ابزارهای آن در ایران
- Investigating Types of Advertising Appeals and Cognitive and Emotional Processes of Sport Consumers in Neuromarketing: A Systematic Review
- A Systematic Review of Neuromarketing in Sport
Links
- ORCID https://orcid.org/0009-0005-6434-0738
- Google Scholar https://scholar.google.com/citations?user=WnlkvgwAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=None