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Samer Wa'el Abdel Latif Hamadneh

Assistant Professor of Marketing, school of Business · University of Jordan

https://researchid.co/samer
@ju.edu.jo
58Scopus Publications

Research Interests

B2B Marketing, Value Co-Creation, Value Co-Destruction, Supply Chain Management

Recent Scopus Publications

  1. Entrepreneurial leadership: key to sustainable innovation and competitiveness in Islamic insurance companies in Jordan
    Journal of Islamic Marketing, 2026
  2. Consumer and Economic Influences on Electric Vehicle Adoption: The Mediating Role of Attitudes and the Moderating Effect of Demographics
    International Journal of Energy Economics and Policy, 2025
  3. Unveiling the Role of Artificial Intelligence: Navigating Personalized Content Marketing, Customer Engagement, and Commitment with Data Transparency and Security
    International Review of Management and Marketing, 2025
  4. A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE
    International Review of Management and Marketing, 2025
  5. Supply Chain Optimization Using Business Intelligence
    2025 International Conference on Business Intelligence for Technology Innovation Icbiti 2025, 2025

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