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Sapna Patil

Assistant Professor · Gokhale Education Society's JDC Bytco IMSR

https://researchid.co/sapnapatil
@jdcbytcoimsr.in
5Google Scholar Citations
1Google Scholar h-index

Biography

Dr. Sapna Patil, with over 13 years of experience in higher education, specializes in marketing management. She holds a Ph.D. and dual MBAs from Pune University, along with certifications from Google and IIT Roorkee. As an Assistant Professor at JDC Bytco IMSR, Nashik, she teaches subjects like Digital Business, Marketing Management, and Emotional Intelligence. A recognized Ph.D. Research Supervisor, her research focuses on consumer behavior and sustainable fashion, published in reputed journals

Education

Ph.D. (Marketing Management), MBA (Marketing & Finance), BE (EXTC)

Recent Google Scholar Publications

  1. Indian Knowledge Systems: Leadership Lessons from The Gita, Shivaji Maharaj and Indigenous Traditions
    2025
  2. An Empirical Study of Public Awareness and Perception Towards Online Data Privacy
    Quest - Journal of Management Research 15 (II), 42-52 , 2024, 2024
  3. An empirical study of perceptions of Gen Z towards environment and sustainable fashion
    Contemporary issues in Management: A Research Anthology, 142-154 , 2023, 2023
  4. An empirical study of perception of students to using smartphones as learning tools with special reference to Nashik city
    Strad Research 10 (7), 23-30 , 2023, 2023
  5. Increasing consumer satisfaction with smartphones by applying the KANO model in Nashik city
    Goya 16 (6), 296-305 , 2023, 2023

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