semila fernandes
Associate Professor · Symbiosis Institute of Business Management, Bengaluru
Research Interests
• Reference group influence • Online Shopping • Digital Marketing • Brand Culture • Comparative Advertisement • Sustainability and Conscious consumption
Biography
Dr. Semila Fernandes holds Ph.D. in Marketing from Symbiosis International (Deemed University) and an MBA in from Pune University, an M. Phil in Management from Periyar University and a B.Sc. from Goa University. She has also completed a Postgraduate Diploma in Intellectual Property Rights from NLSIU, Bangalore. She has 18 years of teaching experience in the area of Marketing. Ms. Semila has corporate exposure from her stint at Bajaj Allianz General Insurance Company as an Executive – Direct Marketing and at ICFAI as a Regional Summer Internship Co-ordinator. Her research expertise has been in the area of consumer behaviour. She has at her credit 2 ABDC A category publication and 18 scopus and ABDC C category publications. A case study co-authored by Prof. Semila Fernandes has been selected as the best case in the Marketing category at ISB-Ivey Global Case Competition 2017.Another case study co-authored by Dr.Semila has been selected as the best case in the Family Business category.
Education
Ph.D, M.Phil, MBA, PGDIPR-NLSIU B'lore
Recent Scopus Publications
- Unveiling dark tourism: comprehensive scale development on tourists’ motivation
- How do we measure online shopper stress? A scale development study
- Exploring Xenocentrism in India: A Study on Millennials
- Teachers' assessment of the challenges faced during COVID-19 outbreak and new-normal teaching: qualitative study
- Effect of Consciousness in Sustainable Consumption Habits on Purchase Intention of Green Products: Comparison Study Between India and USA
Links
- ORCID https://orcid.org/0000-0003-1626-9744
- Google Scholar https://scholar.google.com/citations?user=ducjg-8AAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=56553758100