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Kadeswaran S

ASSISTANT PROFESSOR IN VISUAL COMMUNICATION · PSG College of Arts and Science

https://researchid.co/seshwar
@psgcas.irins.org
3Scopus Publications
261Google Scholar Citations
5Google Scholar h-index
3Google Scholar i10-index

Biography

I am an academician and researcher with over 13 years of experience in Journalism, Mass Communication, and Media Studies. My academic journey began with a strong foundation in Visual Communication and Electronic Media, which later evolved into a deep engagement with research during my doctoral studies at Periyar University, where I explored user behaviour and relational dynamics within social media platforms like Facebook. Over the years, I have held various teaching positions in reputed institutions, starting from Cherran’s Arts and Science College to my current role as Assistant Professor at PSG College of Arts and Science, Coimbatore. These experiences have shaped my holistic approach to teaching, research, and mentoring. I have published more than 15 research articles in national and international journals, presented papers at various academic conferences, and contributed to five book chapters.

Education

I have pursued a strong academic foundation in media and communication, beginning with a B.Sc. in Visual Communication from Cherraan’s Arts and Science College, followed by an M.Sc. in Electronic Media from PSG College of Arts and Science. I further specialized with an M.A. in Journalism and Mass Communication at Bharathiar University. I qualified the UGC-NET in Mass Communication and Journalism in 2015 and completed my Ph.D. in Journalism and Communication (Full-time) at Periyar University, Salem, with my doctoral research focusing on users’ relationships in the Facebook realm.

Recent Scopus Publications

  1. Sleep Disruption and Digital Media: Assessing the Behavioral and Biochemical Effects of Mobile and Social Media Use
    Journal of Applied Bioanalysis, 2025
  2. Hybrid Machine Learning for Analyzing Social Media Marketing Influence on Tourists' Revisit Intentions
    Proceedings of 5th International Conference on Soft Computing for Security Applications Icscsa 2025, 2025
  3. Women and Pornography: A Voyeuristic Perspective With Special Reference to Coimbatore
    Journal of Psychosexual Health, 2021

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