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saikat Gochhait

Assistant Professor Academic Level 12 7th Pay CPC · Symbiosis International Deemed University

https://researchid.co/sgochhait
@siu.edu.in
162Scopus Publications
14405Google Scholar Citations
50Google Scholar h-index
205Google Scholar i10-index

Research Interests

Technology Management Marketing Healthcare Entrepreneurship

Biography

Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India and Neurosciences Research Institute-Samara State Medical University, Russia. He is Ph.D and Post-Doctoral Fellow from the UEx, Spain and National Dong Hwa University, Taiwan. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors is indexed in Scopus, ABDC, and Web of Science. He is a Senior IEEE member.

Education

Post Doctoral Fellow - Uex, Spain Post Doctoral Fellow - National Dong Hwa University, Taiwan PhD - Sambalpur University

Recent Scopus Publications

  1. Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era
    International Journal of Organizational Analysis, 2026
  2. Neuromarketing Applications and Ethical Implications in Consumer Behavior Analysis
    Neuromarketing in the Age of AI, 2026
  3. Examining Cognitive Shifts Through EEG: Insights from Resting State to Neurofeedback Game Engagement
    Journal of Computational and Cognitive Engineering, 2026
  4. The Revolution of Customer Experience: Embracing the Digital Realm
    Lecture Notes in Networks and Systems, 2025
  5. Real-Time Face and Person Detection Using YOLOv5 and OpenCV: A Performance-Optimized Approach with Benchmarking and Tracking
    2025 Multimedia University Engineering Conference Mecon 2025, 2025

Grants / Consultancy

Department of Science and Industrial Research , Govt of India with Grant of Rs 13,000,00 Ministry of Foreign Affairs, Taiwan with Grant of Rs 12,000,00 University of Deusto, Spain...

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