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Dr. B. Shanmugapriya

Assistant Professor of Commerce · Manikam Ramaswami College of Arts and Science

https://researchid.co/shanmugapriyabalaguru
@mrcas.edu.in
7Google Scholar Citations
1Google Scholar h-index

Education

M.Com., SET., PhD

Recent Google Scholar Publications

  1. A Comprehensive Analysis of Customer Preference Towards Unified Payment Interface (UPI) Services
    International Research Journal on Advanced Engineering and Management … , 2026, 2026
  2. A STUDY ON CUSTOMER PREFERENCE TOWARDS UPI PAYMENT SOURCES IN MADURAI DISTRICT
    National conference on AI and Fintech: Crafting the future of global … , 2025, 2025
  3. UNVEILING INSURANCE SCAMS IN THE AGE OF AI: RISKS AND ETHICAL CHALLENGES
    National conference on AI and Fintech: Crafting the future of global … , 2025, 2025
  4. AI ADOPTION IN SMALL VS. LARGE BUSINESSES: EMPLOYMENT IMPACTS AND ADAPTATION STRATEGIES
    National conference on AI and Fintech: Crafting the future of global … , 2025, 2025
  5. A Study on the Impact of Artificial Intelligence in Education and Teaching
    Two Days National Conference on Navigating the Future: Unveiling the … , 2024, 2024

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