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SOM ADITYA JUYAL

Associate Professor, Himalayan School of Management Studies · Swami Rama Himalayan University

https://researchid.co/somadityajuyal
@srhu.edu.in
114Google Scholar Citations
4Google Scholar h-index
3Google Scholar i10-index

Research Interests

Marketing Strategy

Education

MBA, PhD

Recent Google Scholar Publications

  1. Smart Workforce Metrics for a Zero Carbon Future: A Conceptual Framework for IoT-Driven Human Capital Performance
    Data-Driven Sustainability: Harnessing Technology for A Greener Future and … , 2026, 2026
  2. Smart Cities and Urban Circularity: Advancing Sustainable Transformation through Digital Twins, AI, and Capacity Building
    Green Horizons: Advancing Climate Solutions Through Green Finance, Circular … , 2026, 2026 | Citations: 1.0
  3. Reverse mentoring in the AI era: how gen Z can reshape leadership learning in digitally evolving organizations
    Development and Learning in Organizations: An International Journal , 2025, 2025 | Citations: 3.0
  4. The human side of sustainability: Behavioural economics in climate action and neutrality
    Climate neutrality through smart eco-innovation and environmental … , 2025, 2025 | Citations: 4.0
  5. Rethinking Digital Workplaces: A Hybrid Ethnographic Framework Inte-grating Autoethnography, Post-Analog Methods, and Practice Theory
    Rizvi College 14 (2), 31-36 , 2025, 2025

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