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Sony N

Assistant Professor Department of management · Kristu Jayanti Deemed to be University

https://researchid.co/sonynagraj
@kristujayanti.edu.in
6Scopus Publications

Recent Scopus Publications

  1. Turbo-Marketing Strategies and Its Impact on Consumer Behavior: A Mediated Role of Trust and Urgency
    Studies in Systems Decision and Control, 2026
  2. Enhancing Brand Loyalty by Harnessing Subconscious Influence with Neuro Marketing—A Study with Reference to Coimbatore City
    Studies in Systems Decision and Control, 2026
  3. A Bibliometric Analysis on Exploring the Emerging Trends and Influence of Green Finance in India Using Bibliometrix
    Studies in Systems Decision and Control, 2025
  4. Impact of Corporate Social Responsibility Investment on Financial Performance of Selected Alcohol Companies in India
    Studies in Systems Decision and Control, 2025
  5. AI-Driven Customer Relationship Management (CRM): A Review of Implementation Strategies
    Studies in Systems Decision and Control, 2024

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