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Sourabh Bhattacharya

Associate Professor and Management Department Faculty · Haldia Institute of Technology

https://researchid.co/sourabhb
@hithaldia.ac.in
6Scopus Publications
109Google Scholar Citations
6Google Scholar h-index
4Google Scholar i10-index

Research Interests

Retailing Management, Digital Marketing

Recent Scopus Publications

  1. Ensemble Machine Learning Models Based Comprehensive Analysis of Stock Price Dynamics for Enhanced Prediction Accuracy
    2025 4th Opju International Technology Conference on Smart Computing for Innovation and Advancement in Industry 5 0 Otcon 2025, 2025
  2. AI in Social Media Marketing: Using Machine Learning to Analyze Trends and Predict Consumer Sentiment
    2025 International Conference on Pervasive Computational Technologies Icpct 2025, 2025
  3. Cloud-based fault prediction using IoT in office automation for improvisation of the health of employees
    2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering Icacite 2023, 2023
  4. Global branding: A literature review
    International Journal of Scientific and Technology Research, 2020
  5. Cyber atmospherics and its impact on E-retailing buyer behavior: A factor analysis
    Prabandhan Indian Journal of Management, 2016

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