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Sudha S

ASSOCIATE PROFESSOR, MBA · VELS INSITUTE OF SCIENCE, TECHNOLOGY AND ADVANCED STUDIES

https://researchid.co/sudha.sms
@VELSUNIV.AC.IN
38Scopus Publications
127Google Scholar Citations
6Google Scholar h-index
4Google Scholar i10-index

Research Interests

HRM HR ANALYTICS, CONSUMER BEHAVIOUR

Education

MCOM MBA MPHIL PHD HR ANALYTICS

Recent Scopus Publications

  1. Systematic literature review on marketing analytics
    Aip Conference Proceedings, 2026
  2. Data Driven Decision Making in MSMEs: PRISMA Review of How Data Management Affects Business Innovation in MSMEs in India
    Studies in Big Data, 2026
  3. The Effect of Research and Development Capabilities Towards the Business Performance of Manufacturing Enterprises
    Studies in Big Data, 2026
  4. The Challenges in Hybrid Working Environment for IT Employees and Its Impacts
    Lecture Notes in Networks and Systems, 2026
  5. Role of Digital Infrastructure, Block Chain and Computational Approaches Towards Sustainable Business Performance
    4th International Conference on Applied Artificial Intelligence and Computing Icaaic 2025, 2025

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