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Sujay Vikram Singh

Assistant Professor · Amity University

https://researchid.co/sujayvikramsingh
@amity.edu
27Scopus Publications
328Google Scholar Citations
10Google Scholar h-index
10Google Scholar i10-index

Research Interests

Service Marketing, Service Management, Systematic Literature Review, Meta Analysis, Heritage Tourism, Hospitality, Corporate Social Responsibility, International Tourism Discourse.

Recent Scopus Publications

  1. Chapter 12: India-ASEAN Cultural Tourism: 30 Years of Exchange
    Bridging Tourism Theory and Practice, 2026
  2. Influence of Metaverse Marketing Characteristics on Consumer Purchase Intention: Mediating Role of Flow Experience
    Business Technology Strategies for Decision Making and Competitive Advantage, 2026
  3. Serving the Countryside through Green Marketing Tools: Role of Environmental Advertising, Eco Labels and Eco-Brands
    Responsible Rural Tourism Multidimensional Aspects of Tourism Based Growth and Development in Rural Areas, 2026
  4. Consumer Attitude Towards Instagram Advertising: Mediating Role of Advertising Value
    Integrating Social Media Tools into Hotel Operations and Marketing, 2026
  5. Adoption of Metaverse in E-Commerce Retailing: UTAUT2 Approach
    Innovating Cost Efficient and Scalable Business Models in the Digital Era, 2025

Research Outputs

1) Design and Development of Smart Garment As An IOT Platform Dedicated to Tourists (Patent No. 202111041026) 2) System for gathering information from customer in the tourism industry (Patent no. 202211024683)

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