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Sunita Kharate

Senior Assistant Professor , Marketing Management · Sri Balaji University Pune

https://researchid.co/sunita.kharate
@sbup.edu.in
60Google Scholar Citations
5Google Scholar h-index
2Google Scholar i10-index

Biography

Sunita Kharate is an academic professional with teaching and research interests in the areas of management and marketing management. She is actively involved in guiding students through practical and industry-oriented learning.

Education

PhD , MBA (Marketing Management) , SET

Recent Google Scholar Publications

  1. Impact of emergent consumer expectations on purchase decisions of sustainable organic food products
    Sustainable Smart Technology Businesses in Global Economies, 452-463 , 2025, 2025.0 | Citations: 5.0
  2. A STUDY OF MANAGERS’ ATTITUDE TOWARDS ETHICAL MARKETING PRACTICES
    Indian Journal of Psychology 15 (8), 191-199 , 2024, 2024.0 | Citations: 5.0
  3. FROM BOWLS TO BRANDS: AN EMPIRICAL STUDY ASSESSING CUSTOMER PREFERENCES FOR BREAKFAST CEREAL BRANDS IN INDIA
    International Journal of Cultural Studies and Social Sciences 20 (Issue-1 … , 2024, 2024.0
  4. An empirical study of the impact of Neurobranding applications used by Amul on consumer buying behavior
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 254–264 , 2024, 2024.0
  5. Confronting Legal Hurdles in the Battle against AI-Driven Deepfake Misinformation
    Journal of Computational Analysis and Applications (JoCAAA) 33 (4), 265–271 , 2024, 2024.0

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