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Svitlana Shpylyk

Faculty of Economics and Management, Department of Industrial Marketing · Ternopil Ivan Puluj National Technical University

https://researchid.co/svitlanashpylyk
@tntu.edu.ua
5Scopus Publications
789Google Scholar Citations
14Google Scholar h-index
19Google Scholar i10-index

Research Interests

Marketing, Internet marketing, Market research

Recent Scopus Publications

  1. INNOVATIVE APPROACHES TO PROJECT FINANCING MANAGEMENT IN THE CONTEXT OF DIGITALIZATION: MICRO- AND MACRO-ASPECTS
    Eastern European Journal of Enterprise Technologies, 2025
  2. IMPROVING THE FINANCING MECHANISM FOR THE DEVELOPMENT OF LOCAL COMMUNITIES BASED ON THE USE OF DIGITAL TECHNOLOGIES
    Eastern European Journal of Enterprise Technologies, 2024
  3. DEVISING INVESTMENT STRATEGIES AS A SOURCE OF FINANCIAL SUPPORT TO THE DEVELOPMENT OF TERRITORIAL COMMUNITIES IN THE ERA OF DIGITALIZATION
    Eastern European Journal of Enterprise Technologies, 2024
  4. DETERMINING THE ROLE OF EMOTIONS IN THE CUSTOMER JOURNEY FOR CULTURE INDUSTRIES UNDER CONDITIONS OF INFORMATION AND COMMUNICATION TECHNOLOGIES DEVELOPMENT
    Eastern European Journal of Enterprise Technologies, 2023
  5. The organizational-economic aspects of land relations provision by administrative-territorial reform in Ukraine
    Problems and Perspectives in Management, 2019

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