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Jakub Bercik

Institute of Marketing, Trade and Social Studies · Slovak University of Agriculture nn Nitra

https://researchid.co/touareg2021
@uniag.sk
41Scopus Publications

Recent Scopus Publications

  1. Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success
    Journal of Digital and Social Media Marketing, 2025
  2. Consumer emotional response to nutritional labels in the context of cake selection
    Scifood, 2025
  3. Visual presentation of food can influence appetite and emotions
    Cogent Food and Agriculture, 2025
  4. Exploring the influence of health and nutritional benefits information on sensory evaluation of edible gels in seniors
    Applied Food Research, 2025
  5. FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
    Spanish Journal of Marketing Esic, 2025

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