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Vaishali C Mahajan

Associate Professor · Symbiosis Centre for Management & Human Resource Development (SCMHRD)

https://researchid.co/vaishalicmahajan25
@scmhrd.edu
28Scopus Publications
337Google Scholar Citations
7Google Scholar h-index
6Google Scholar i10-index

Research Interests

Service Marketing, Consumer Behaviour, Brand Management, Digital Marketing

Recent Scopus Publications

  1. Public Private Partnership Model as Accelerator for Social Infrastructure Initiatives
    Public Private Partnerships for Social Development and Impact, 2025
  2. Public-Private Partnerships in the Education Sector: Best Practices and Challenges
    Public Private Partnerships for Social Development and Impact, 2025
  3. Public-Private Partnership: A Win-Win Recipe for Sportsfor-Development
    Public Private Partnership Dynamics for Economic Development, 2025
  4. Infrastructure development in education for building the knowledge foundation
    Infrastructure Development Strategies for Empowerment and Inclusion, 2024
  5. Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour
    Journal of Indian Business Research, 2024

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