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VANDANA RASTOGI

ASSISTANT PROFESSOR , COMMERCE DEPARTMENT · INSTITUTE OF MANAGEMENT EDUCATION

https://researchid.co/vandanarastogi
@imesahibabad.ac.in
10Google Scholar Citations
2Google Scholar h-index

Research Interests

BANKING, COMMERCE, MANAGEMENT

Recent Google Scholar Publications

  1. IMPACT OF AI-DRIVEN SEMANTIC SEARCH AND SMART CHATBOTS ON CUSTOMER EXPERIENCE IN E-COMMERCE PLATFORMS: A LITERATURE REVIEW
    Journal of dynamics and control 9 (11), 178-191 , 2026, 2026.0
  2. Blockchain Technology in Financial Markets: Disrupting Traditional Banking Systems
    Economic Sciences 21 (2), 289-295 , 2025, 2025.0 | Citations: 2.0
  3. Financial Literacy in the Age of EdTech: A Conceptual Model for Adaptive Learning Platforms
    Advances in Consumer Research 2 (4), 1816-1821 , 2025, 2025.0
  4. How Digital Transformation Affects Firm Operations and Strategy
    BR International 1, 33-49 , 2025, 2025.0
  5. CHALLENGES AND INNOVATIONS IN ESG ACCOUNTING: ADDRESSING DOUBLE MATERIALITY, DATA QUALITY, AND TECHNOLOGICAL INTEGRATIONS
    ABS INTERNATIONAL JOURNAL OF MANAGEMENT 12 (2), 59-63 , 2024, 2024.0

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