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Vasudevan Moorthy

Assistant Professor and School of Business and Management · Christ University

https://researchid.co/vasudevan.m
@christuniversity.in
20Scopus Publications
154Google Scholar Citations
7Google Scholar h-index
6Google Scholar i10-index

Research Interests

Retail Management, Consumer Behaviour, Digital Marketing

Recent Scopus Publications

  1. The role of service customisation and process innovation in enhancing customer satisfaction and engagement in pet care services: Evidence from India and the UAE
    Quality Management Journal, 2025
  2. Influence of advertisement’s controversial element and emotional appeal on customer intention to buy
    International Journal of Business and Globalisation, 2025
  3. Privacy over instant messaging platforms: are users making the right decisions?
    International Journal of Public Sector Performance Management, 2025
  4. Nudging children towards a sustainable toy story
    Perspectives in Agile Sustainable Practices and Business Value, 2025
  5. Optimising lead qualification through machine learning: A customer data-driven approach
    Applied Marketing Analytics, 2024

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