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Vera Lucia da Silva Carlos

DEGEIT · University of Aveiro

https://researchid.co/ver1nha
@None
19Scopus Publications

Research Interests

Digital marketing Internal marketing Social marketing Organizational behaviour

Education

Graduation in Organizational Psychology Masters in Marketing PhD. in Management

Recent Scopus Publications

  1. From Clicks to Greener Trips: A Bayesian Map of Channel-to-Action
    Smart Innovation Systems and Technologies, 2026
  2. The Impact of Entrepreneurial Ecosystems on Value Co-Creation in SME: The Moderating Role of Marketing Innovations
    Administrative Sciences, 2025
  3. Harnessing Artificial Intelligence for Personalized E-Commerce Strategies in International Business Expansion
    Marketing Strategies for the Internationalization of Businesses and Brands, 2025
  4. A Thorough Study of European Union’s Online Media Platforms: What Is EU’s State of Things?
    Smart Innovation Systems and Technologies, 2025
  5. Enhancing Sales Teams Performance Through a Software Based on Digital Transformation: The NOS Case
    Smart Innovation Systems and Technologies, 2025

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