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Viktorija Petrov

Faculty of Economics in Subotica · University of Novi Sad

https://researchid.co/viktorija
@uns.ac.rs
7Scopus Publications
242Google Scholar Citations
8Google Scholar h-index
6Google Scholar i10-index

Research Interests

Knowledge management Academic entrepreneurship Start-up ecosystem

Recent Scopus Publications

  1. Customer Experience Quality and Its Marketing Outcomes in Banking: Evidence from Industry in Transition
    Systems, 2026
  2. Three pillars of knowledge management in SMEs: evidence from Serbia
    International Entrepreneurship and Management Journal, 2020
  3. The effects of environment uncertainty and leadership styles on organisational innovativeness
    Engineering Economics, 2020
  4. Understanding Millennial Perception of Website Characteristics
    Lecture Notes on Multidisciplinary Industrial Engineering, 2020
  5. The relationship between organizational culture and performance of sme’s: Empirical study from a developing country
    Tehnicki Vjesnik, 2019

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