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Dr. V.P.T.DHEVIKA

Assistant Professor · Bishop Heber College ( Autonomous),Tiruchirappall

https://researchid.co/vptdhevika
@bhc.edu.in
66Google Scholar Citations
5Google Scholar h-index
2Google Scholar i10-index

Research Interests

Marketing -Customer Value, Customer Loyalty, Brand Loyalty and Consumer Awareness

Education

M.Com.,M.Phil., M.B.A.,Ph.D

Recent Google Scholar Publications

  1. ENHANCING TRANSPARENCY AND TRACEABILITY IN THE SUPPLY CHAIN
    Disruption Management for Long Term Resilience, 77 , 2024, 2024
  2. ASSESSING FACULTY MEMBERS'EFFECTIVE COMMUNICATION SKILLS ABOUT THEIR ATTITUDES, AND STUDENTS'ACADEMIC ACHIEVEMENT
    ADVANCING KNOWLEDGE FROM MULTIDISCIPLINARY PERSPECTIVE ENGINEERING … , 2024, 2024
  3. A Study on Quality of Work Life among Working Women in Tiruchirappalli District
    IASET: Journal of Humanities and Social Sciences (IASET: JHSS) 2 (2), 5-16 , 2016, 2016 | Citations: 1.0
  4. 'A study on customer value of shampoo in tiruchirappalli district with special reference to college students
    2015 | Citations: 2.0
  5. Factors Influencing Online Buying Behaviour in Tiruchirappalli District
    Journal of Marketing 2 (4), 1-20 , 2014, 2014 | Citations: 6.0

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