Yashmin Sofat
ASSISTANT PROFESSOR, PG Department of Commerce · A.S. College, Khanna
Research Interests
MARKETING AND HUMAN RESOURCE MANAGEMENT.
Biography
Dr. Yashmin Sofat has more than 15 years of experience in teaching. She has published more than 55 research papers at national and international level. She has published more than 15 text books at national level and published 5 reference books at international level. She has attended and participated in more than 75 seminars and conferences at national and international level. she has also contributed in more than 15 books as chapter and articles in books. she has also act as resource person. Presently, she is guiding two research scholars for Ph.D. She is also a life time member of PCMA and INSC. She is also act as member of editorial board in two international journals. or more details: https://vidwan.inflibnet.ac.in/profile/260691
Education
Ph.D, M. Phil, M.Com, PGDBA, B.Ed, B.B.A, UGC- NET Cleared
Recent Scopus Publications
- Balancing innovation and responsibility: AI in sustainable development
- Neurological pathways to impulse buying in virtual reality
- Strategy of advertising agencies in india for evaluating advertising effectiveness across experience
- Changing conditions in personnel department of advertising agencies in India
Links
- Google Scholar https://scholar.google.com/citations?user=aG7tAhEAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57274295300