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YOGITA GUPTA

Human Recourse · None

https://researchid.co/yogitagupta
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28Google Scholar Citations
2Google Scholar h-index
1Google Scholar i10-index

Education

September 2015 Doctor in Philosophy Tilak Maharashtra University – Pune, MH, India An Analytical Study of Employee Retention in IT Industry, with respect to IT Units from Pune (2009-2013) November 2007 Master in Personnel Management D.Y. Patil Institute of Management & Research, Pune University. March 2005 Diploma in Taxation & Law D.Y. Patil Law College, Pune University May 2003 Master in Commerce Pune University (external) May 2001 Bachelor in Commerce Arts Commerce Science (ACS) College, Pune University

Recent Google Scholar Publications

  1. EVALUATING THE ROLE OF PERSONALIZATION IN ENHANCING ONLINE CUSTOMER ENGAGEMENT: A DATA-DRIVEN MARKETING APPROACH
    2026
  2. A study on: Poor dietary habits
    Asian Journal of Management 14 (2), 118-120 , 2023, 2023 | Citations: 1.0
  3. Steps towards creating innovative Indian toy industry ecosystem
    Indian Journal of Economics and Business 20 (3), 1505- 1512 , 2021, 2021 | Citations: 2.0
  4. CYBER BULLYING: CAUSES, PSYCHOLOGICAL IMPACT AND REMEDIES
    Dogo Rangsang Research Journal 11 (5), 88-91 , 2021, 2021 | Citations: 4.0
  5. Boycott junk food, for sky-scraping productivity
    CLIO An Annual Interdisciplinary Journal of History 6 (6) , 2020, 2020

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