Mirza Ayunda Pratiwi

@umrah.ac.id

Faculty of Maritime Economy and Business
Universitas Maritim Raja Ali Haji



                    

https://researchid.co/mirzaayunda

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Strategy and Management, General Economics, Econometrics and Finance, Marketing

4

Scopus Publications

205

Scholar Citations

8

Scholar h-index

5

Scholar i10-index

Scopus Publications

  • Emerging Community-Based Blue Economy Industry Sectors in Bintan: Examples From Kampong Teripang
    Wahyu Hidayat. R, Mirza Ayunda Pratiwi, and Rose Adeh
    EDP Sciences
    This study examines the emergence of community-based blue economy industry sectors in Bintan, Indonesia, focusing on Kampong Teripang as a case study. Using a qualitative approach involving interviews, observations, and a literature review, this research explores the ways in which Kampong Teripang has empowered local communities. The findings reveal that Kampong Teripang has successfully mobilized local residents as sea cucumber collectors and workers within the village, while also implementing sea cucumber aquaculture. The establishment of Kampong Teripang in Bintan has not only generated significant economic value for entrepreneurs but has also contributed to improving the livelihoods of the surrounding community. This research highlights the potential of community-based initiatives to drive sustainable economic growth and social development in coastal areas.

  • Digital Human Resource Management in Maritime Enterprises
    Mirza Ayunda Pratiwi, Ezky Tiyasiningsih, and Lastri Anggi Fani
    EDP Sciences
    This study investigates the adoption of Digital Human Resource Management (DHRM) systems in the maritime industry of the Riau Islands (Kepri), Indonesia. Through qualitative research involving interviews, observations, and literature reviews with HR leaders from marine tourism, fisheries, and port logistics, the study identifies eight key areas of DHRM adoption: Digital Recruitment, Digital Performance Management, Digital Training and Development, Digital Communication, Employee Data Management, Digital Employee Engagement, Digital Diversity and Inclusion, and Adoption of New Technology. The findings reveal significant opportunities for enhancing efficiency, improving objective performance tracking, and streamlining recruitment processes. However, challenges persist, including limited human resources, reliance on centralized decision-making, inadequate technological infrastructure, and a predominant focus on seagoing workforce development. These barriers impede the full implementation of DHRM. Despite these challenges, the research underscores DHRM’s potential to foster digital innovation and gain a competitive edge within the maritime sector. In conclusion, addressing these challenges through targeted strategies will be essential for maximizing the benefits of DHRM and advancing the digital transformation of human resource practices in the industry

  • The Role of Social Media, Tourism Facilities, and Blue Economy in Promoting Sustainable Marine Tourism: A Case Study of Benan Island Village
    Iranita Iranita, Mirza Ayunda Pratiwi, Firmansyah Kusasi, and Madzli Bin Harun
    EDP Sciences
    Integrating sustainable practices in marine tourism has become increasingly essential in promoting environmental stewardship and long- term economic benefits. This study explores how social media, tourism facilities, and the blue economy collectively influence visits to Benan Island Village, Indonesia. By employing a structural equation model (SEM), the research examines both direct and indirect relationships between variables. Results indicate that social media and tourism facilities significantly affect tourist visits, both directly and indirectly, through the mediating role of the blue economy. The findings suggest that promoting sustainable tourism practices, aligned with blue economy principles, not only attracts more visitors but also enhances their experience, fostering repeat visits. This study contributes to the growing body of knowledge on digital marketing strategies for sustainable tourism, offering practical implications for policymakers and stakeholders aiming to balance economic growth with environmental preservation in marine destinations.

  • Understanding Knowledge Acquisition, Adaptive Strategies, Challenges, and Preservation Methods Among Traditional Fishermen in a Digital Age
    Mirza Ayunda Pratiwi, Hidayat R. Wahyu, and Bob Erwin Normande
    EDP Sciences
    The Riau Islands (Kepri) province of Indonesia boasts an expansive ocean, covering 96% of its territory and fostering a rich heritage of knowledge and maritime culture among its citizens. Traditional fishing communities on Riau Island have thrived for generations, drawing on ancestral wisdom and local expertise. However, the swift rise of digitalization and modernization has triggered a transformative shift in their learning methods and adaptation strategies. This study focuses on: identifying methods of knowledge acquisition, investigating adaptive strategies, unveiling challenges, and exploring knowledge preservation techniques. Through in-depth interviews with more than two decades of experienced fishermen, qualitative data was gathered and meticulously analyzed using NVivo 12 software. The result found that traditional fishermen employ diverse strategies, integrating technology, continuous learning, and data-driven decision-making. They face challenges like limited internet access, cultural traditions, and safety concerns. Yet they preserve wisdom through oral traditions, apprenticeships, and modern tools, ensuring a vibrant fishing legacy. Their resilience highlights the urgent need for digital adaptation and intergenerational dialogue to shape sustainable and innovative fishing communities. Hence, this study recommend to develop sustainable training initiatives, establish community platforms, formulate policies to enhance digital accessibility, and encourage meaningful conversations across generations within traditional fishing communities.

RECENT SCHOLAR PUBLICATIONS

  • PENGARUH PROMOSI MEDIA SOSIAL, FASILITAS WISATA, DAN DAYA TARIK DESTINASI TERHADAP MINAT BERKUNJUNG WISATAWAN ASAL TANJUNGPINANG DI KAWASAN LAGOI BAY
    CH MANALU, W Wira, MA Pratiwi
    Universitas Maritim Raja Ali Haji , 2026
    2026
  • Validity Of Interactive Digital Branding E-Module Based On Problem-Based Learning Integrated With Canva For Class XI Digital Business At SMK Negeri 1 Tanjungpinang.
    MH Hutagaol, D Irawan, T Kurmalasari, E Abdulhajar, MA Pratiwi
    IJGIE (International Journal of Graduate of Islamic Education) 7 (1), 307-315 , 2026
    2026
  • Pengaruh Technostress, Career Self-Efficacy dan Career Adaptability Terhadap Motivasi Karier Generasi Z Kota Tanjungpinang di Era Transformasi Digital
    I Firdiyansyah, MA Pratiwi
    Business and Journal of Behavioral Economics (BJBE) 1 (1) , 2026
    2026
  • PERAN IDENTITAS VISUAL, EXPERIENTIAL MARKETING, DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) UNTUK MEMPERKUAT EKUITAS MEREK (STUDI PADA KAFE RUMI SPACE TANJUNGPINANG)
    KF Athallah, I Iranita, MA Pratiwi
    Musytari: Jurnal Manajemen, Akuntansi, dan Ekonomi 25 (2), 151-160 , 2026
    2026
  • Pemberdayaan Mantan Narapidana Perempuan dan Anak melalui Sociopreneurship Inklusif Berbasis Produk Olahan Ikan di Kota Tanjungpinang, Kepulauan Riau, Dengan Pendekatan Asset …
    MA Pratiwi, RY Sari, L Nuraini
    Jurnal Pengabdian Masyarakat Inovasi Indonesia 3 (6), 451-462 , 2025
    2025
  • Integrating Knowledge Management and Green HRD: A Framework for Fostering Green Behavior among Gen Z in Coastal Conservation
    MA Pratiwi, H Irawan, N Ritha, D Apdillah, M Sofia
    IOP Conference Series: Earth and Environmental Science 1559 (1), 012051 , 2025
    2025
  • Pengantar Analitika Data Manajemen Bisnis, Pendekatan Praktis dengan Microsoft Excel di Era Big Data dan IoT
    MA Pratiwi, SP Haveel Luthfyrakhman
    CV BATAM PUBLISHER , 2025
    2025
  • Integrasi Akuntansi dan Teknologi: Pengembangan Website untuk Meningkatkan Pengelolaan Keuangan Pada Bank Sampah
    S Wahyuliza, RY Sari, MA Pratiwi
    Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming 8 (4), 887-897 , 2025
    2025
  • PENGARUH KUALITAS PRODUK, LOKASI, KESESUAIAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI UMKM KERUPUK IKAN TIGA WARNA DI SEI LEKOP KABUPATEN BINTAN
    HAM DILLAH, J Abdul, P Mirza Ayunda
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • PENGARUH VARIASI PRODUK, KETERJANGKAUAN HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI MECC UP STORE TANJUNGPINANG
    F SUOTH, K Wulandari, MA Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • PENGARUH LIVE STREAMING, USER GENERATED CONTENT DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK FASHION PADA APLIKASI TIKTOK (STUDI KASUS DI KOTA TANJUNGPINANG)
    P ELIZA, A Jalal, MA Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW DI KOTA TANJUNGPINANG
    D ANDRIANA, I Iranita, M Ayunda Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • PENGARUH KESEHATAN DAN KESELAMATAN KERJA SERTA LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PT PLN HALEYORA POWER TANJUNGPINANG
    E NANDITA, I Firdiyansyah, MA Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • HUBUNGAN KESEIMBANGAN KEHIDUPAN KERJA DAN BEBAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN BULOG CABANG TANJUNGPINANG
    LN WIDYANINGRUM, I Firdiyansyah, MIA Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • HUBUNGAN WORK-LIFE BALANCE DAN DUKUNGAN SOSIAL DENGAN PRODUKTIVITAS KERJA PADA KARYAWAN SWASTA GENERASI SANDWICH DI KABUPATEN BINTAN
    S SINAGA, I Firdiyansyah, MA Pratiwi
    Universitas Maritim Raja Ali Haji , 2025
    2025
  • Pengaruh User Generated Content di Google Terhadap Niat Pembelian Konsumen (Studi Kasus Pada Morning Bakery Tanjungpinang)
    FD Suara, MA Pratiwi
    JIMU: Jurnal Ilmiah Multidisipliner 4 (01) , 2025
    2025
  • Pengaruh Fleksibilitas Kerja, Ketidakamanan Kerja, dan Kepuasan Kerja terhadap Niat Pindah Kerja pada Driver Gojek di Era Gig Economy di Kota Tanjungpinang
    JA Lestari, B Paramita, MA Pratiwi
    JIMU: Jurnal Ilmiah Multidisipliner 4 (01) , 2025
    2025
  • Pengaruh Inovasi Desain dan Pemasaran Digital Terhadap Minat Beli Konsumen (Studi Kasus Arraziq Interior Kota Tanjungpinang)
    RAY Saputri, B Paramita, MA Pratiwi
    JIMU: Jurnal Ilmiah Multidisipliner 4 (01) , 2025
    2025
  • Scale up Digital untuk Penguatan Visibilitas Usaha Komunitas Mantan Narapidana MAPIJEK melalui Pendekatan ABCD
    MA Pratiwi, RY Sarinu, L Nuraini
    Jurnal Abdimas Kartika Wijayakusuma 6 (4), 1866-1878 , 2025
    2025
    Citations: 1
  • Membangun Kesadaran Lingkungan Melalui Budaya Organisasi Hijau Di Sekolah Adiwiyata SDS Toan Hwa Tanjungpinang
    A Jalal, MA Pratiwi, I Firdiyansyah, B Paramita, K Wulandari
    Jurnal Bahtera Inovasi Vol 9 (1) , 2025
    2025
    Citations: 1

MOST CITED SCHOLAR PUBLICATIONS

  • Fenomena plagiarisme akademik di era digital
    MA Pratiwi, N Aisya
    Publishing Letters 1 (2), 16-33 , 2021
    2021
    Citations: 43
  • Perkembangan teori konflik organisasi
    MA Pratiwi
    Manajerial Dan Bisnis Tanjungpinang 4 (1), 51-65 , 2021
    2021
    Citations: 22
  • Kondisi dan Strategi UMKM disaat Pandemi Covid-19 di Kota Tanjungpinang
    MA Pratiwi, N Aisya, FE Saputra
    Retrieved from pascasarjanafe. untan. ac. id: http://pascasarjanafe. untan … , 2021
    2021
    Citations: 20
  • Understanding knowledge acquisition, adaptive strategies, challenges, and preservation methods among traditional fishermen in a digital age
    M Ayunda Pratiwi, HR Wahyu, B Erwin Normande
    BIO Web of Conferences 70, 05008 , 2023
    2023
    Citations: 18
  • Work-Life Balance Dan Kepuasan Ke Rja Pada Pekerja Di Non-Profit Organization Kota Tanjungpinang
    MA Pratiwi, DS Haryani, AS Putri
    Jurnal Inovasi Penelitian 2 (2), 397-408 , 2021
    2021
    Citations: 18
  • Analisis Pengendalian Mutu Dengan Statistical Quality Control (SQC) Produk Kerupuk Gong-Gong Pada Cv. Kriya Mandiri Tanjungpinang
    DS Haryani, AS Putri, MA Pratiwi
    Jurnal Inovasi Penelitian 2 (2), 613-622 , 2021
    2021
    Citations: 9
  • Analisis evaluasi kinerja UMKM dengan metode balanced scorecard (Studi kasus Bintan Snack Millenium)
    MA Pratiwi
    Manajerial dan Bisnis Tanjungpinang 4 (2), 149-158 , 2021
    2021
    Citations: 9
  • Work-Life Balance Pada Ibu Bekerja: Studi Eksplorasi Mengenai Kondisi, Makna Dan Strategi Work-Life Balance Ibu Pekerja Di Provinsi Kepri
    MA Pratiwi
    Seminar Nasional Ekonomi Dan Bisnis & Call For Paper , 2019
    2019
    Citations: 8
  • Work-life balance and its impact on turnover intention among educators: Job satisfaction as a mediation
    M Syuzairi, MA Pratiwi, F Apriansyah
    ICEMBA 2022: Proceedings of the International Conference on Economic … , 2023
    2023
    Citations: 6
  • Implementasi Pembelajaran Berbasis Project Based Learning dan Case Method terhadap Kepuasan Belajar Mahasiswa
    MA Pratiwi
    FOUNDASIA 15 (2), 46-56 , 2024
    2024
    Citations: 5
  • The role of social media, tourism facilities, and blue economy in promoting sustainable marine tourism: a case study of benan island village
    I Iranita, MA Pratiwi, F Kusasi, M Bin Harun
    BIO Web of Conferences 134, 03005 , 2024
    2024
    Citations: 5
  • Political Participation and Socioeconomic Status (SES) the Governor Election in Kepulauan Riau
    MA Pratiwi, RA Putri, M Mahadiansar
    Ganaya: Jurnal Ilmu Sosial Dan Humaniora 6 (3), 731-739 , 2023
    2023
    Citations: 5
  • Pemberdayaan masyarakat melalui kolaborasi pengembangan wisata konservasi berkelanjutan di Desa Pengudang
    RY Sari, MA Pratiwi, T Wulandari
    Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming 7 (4), 1123-1129 , 2024
    2024
    Citations: 4
  • Disaster Management of Pandemic COVID-19 toward Tourism of Bintan Regency by NVivo Analysis
    M Mahadiansar, MA Pratiwi, RA Putri, A Valentina
    Journal of Governance and Public Policy 10 (2), 147-163 , 2023
    2023
    Citations: 4
  • The Impact of User Experience on Customer Loyalty in Online Shopping
    Z Hakim, HA Ridho, D Kurniawan, LFC Samudra, H Apriansyah, ...
    International Student Conference on Business, Education, Economics … , 2024
    2024
    Citations: 3
  • Digital Human Resource Management in Maritime Enterprises
    MA Pratiwi, E Tiyasiningsih, LA Fani
    BIO Web of Conferences 134, 05003 , 2024
    2024
    Citations: 3
  • Faktor –Faktor yang Mempengaruhi Minat Belanja Mahasiswa pada Aplikasi Shopee
    A Jalal, MA Pratiwi
    Bahtera Inovasi 6 (2) , 2023
    2023
    Citations: 3
  • Persepsi dan Kondisi Kekerasan Berbasis Gender Online (KBGO) pada Pekerja Wanita di Indonesia
    MA Pratiwi, D Satriadi
    Jurnal Masyarakat Maritim 5 (2), 81-92 , 2021
    2021
    Citations: 3
  • Understanding Green Behavior Among Indonesian University Students: A Human Resource Perspective
    MA Pratiwi, W Hidayat
    International Conference on Global Issues 1 (1), 223-233 , 2024
    2024
    Citations: 2
  • Emerging Community-Based Blue Economy Industry Sectors in Bintan: Examples From Kampong Teripang
    MA Pratiwi, R Adeh
    BIO Web of Conferences 134, 03003 , 2024
    2024
    Citations: 2