ANITHA D
Assistant Professor, Department of Commerce (Banking & Insurance) · PSG College of Arts and Science
https://researchid.co/anithareseacher
@psgcas.ac.in
2Scopus Publications
8Google Scholar Citations
2Google Scholar h-index
Research Interests
To explore new ideas in research and enhance research.
Education
PhD in Commerce from PSG College of Arts & Science, Coimbatore, India.
Recent Scopus Publications
- Impact of Social Media and Digital Influencers on Travel and Tourism: Insights from Coimbatore City
- A Study on Customer Preference Towards Coupon – Code Based Promotional Activities in Various Selected Fields with Special Reference to Coimbatore City
Research Outputs
A System for Marketing and Financial Analytics and Problems Faced by Small Scale Industries, Application No. 202241020374 A, Publication date-15/04/2022.
Grants / Consultancy
Effectiveness of Financial Illiteracy and Satisfaction towards Pradhan Mantri Mudra Yojana (PMMY) among Women Entrepreneurs in Coimbatore District None
Links
- ORCID https://orcid.org/0000-0003-3904-2067
- Google Scholar https://scholar.google.com/citations?user=V7cY61AAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=58967993500
- Personal Weblink https://vidwan.inflibnet.ac.in/profile/95664