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Andreas Andronikidis

Professor of marketing management, Department of Business Administration · University of Macedonia

https://researchid.co/ecp98aa
@uom.gr
49Scopus Publications

Research Interests

management of innovation

Biography

Andreas Andronikidis is the professor of marketing management at the School of Business Administration of the University of Macedonia in Thessaloniki, Greece. He served as a visiting professor at King’s Business School, King’s College, London, UK, and the KU Leuven, Faculty of Economics and Business, Leuven, Belgium. He has worked as senior consultant for small and medium sized businesses in Greece and the UK. Currently most of his research is in the services sector, though previously he conducted research in several public sector and voluntary sector organisations. His research interests are in the areas of marketing management, service quality and management, and consumer psychology. His published work is recognized by from the international scientific research community. Andreas is the director for the laboratory of “Behavioural Engineering & Analytics for Marketing Management (The BEAMM Lab)

Education

Phd in Management, University of Sheffield UK MBA, University of Sheffield UK Bsc University of Macedonia

Recent Scopus Publications

  1. The impact of CEO duality and board gender diversity on environmental and social performance and CSR controversies
    Euromed Journal of Business, 2026
  2. Fuel price effects on motor vehicle collisions: Evidence from Greece
    Journal of Economic Asymmetries, 2025
  3. Is Board Gender Diversity a Superficial Goal or a Strategic Asset for CSR Performance? The Role of Critical Mass and Board Size
    Corporate Social Responsibility and Environmental Management, 2025
  4. COVID-19, tourism and road traffic accidents: Evidence from Greece
    Journal of Transportation Safety and Security, 2024
  5. The short-term impact of a referendum on motor vehicle collisions casualties
    Traffic Injury Prevention, 2024

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