Andreas Andronikidis

Andreas Andronikidis is the professor of marketing management at the School of Business Administration of the University of Macedonia in Thessaloniki, Greece. He served as a visiting professor at King’s Business School, King’s College, London, UK, and the KU Leuven, Faculty of Economics and Business, Leuven, Belgium. He has worked as senior consultant for small and medium sized businesses in Greece and the UK. Currently most of his research is in the services sector, though previously he conducted research in several public sector and voluntary sector organisations. His research interests are in the areas of marketing management, service quality and management, and consumer psychology. His published work is recognized by from the international scientific research community. Andreas is the director for the laboratory of “Behavioural Engineering & Analytics for Marketing Management (The BEAMM Lab)