Elsa Simoes
Faculty of Human and Social Sciences · University Fernando Pessoa
https://researchid.co/esimoes
@ufp.pt
12Scopus Publications
254Google Scholar Citations
7Google Scholar h-index
5Google Scholar i10-index
Research Interests
Advertising Language, Media Studies
Biography
ELSA SIMÕES IS an Associate Professor with Habilitation at Fernando Pessoa University, Portugal, where she has been teaching since 1992. She holds a PhD in Linguistics (Lancaster University). She researches online and traditional advertising and journalistic discourse, digital marketing communication, influencer marketing, discursive strategies in online discussion forums, influencer marketing, social media advertising, multimodality and inter-semiotic translation.
Education
Lancaster University University of Porto
Recent Scopus Publications
- Composing Words 2024. International Virtual Symposium on Humanities, Environment, Health and Well-Being—An Introduction
- Domestic violence: beliefs and impact of institutional advertising
- Beyond Consumption: Shaping Values and Raising Awareness with Advertising Campaigns
- Advertising and social inclusion: consumer perception and influence on purchase intention
- Victimization Experience and Perceived Benefits of Institutional and Commercial Advertising Campaigns in the Fight against Domestic Violence
Links
- ORCID https://orcid.org/0000000235866061
- Google Scholar https://scholar.google.com/citations?user=YbocXWkAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=57298149800