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Husam Ahmad Kokash

Department of Marketing - CBA · Prince Sultan University

https://researchid.co/husamkokash
@psu.edu.sa
32Scopus Publications
1476Google Scholar Citations
18Google Scholar h-index
23Google Scholar i10-index

Research Interests

Technology related marketing, service quality, customer satisfaction,

Education

PhD. Internet Marketing M.Sc. Integrated Marketing Communication M.Sc. Marketing Research B.Sc. Marketing

Recent Scopus Publications

  1. Circular Economy Performance Among Readymade Garments Manufacturing Companies in Bangladesh: Institutional Pressure, Technological Readiness, Workforce Capability and Blockchain Technology Adoption
    Circular Economy and Sustainability, 2026
  2. Does ethics perception foster hotel booking intention in livestreaming commerce platform? A cognitive-affective perspective
    Journal of Hospitality Marketing and Management, 2026
  3. Using Virtual Reality in Tourism Destination Decision: A Young Saudi Tourists’ Perspective with Habit is a Mediator
    Journal of Quality Assurance in Hospitality and Tourism, 2026
  4. Organizational and External E-Readiness, AI Adoption in Hospitality Industry: Empirical Study
    Journal of Quality Assurance in Hospitality and Tourism, 2026
  5. Cultural Moderation in Virtual Reality Tourism: Comparing Satisfaction and Travel Intentions Between Individualistic and Collectivist Orientations
    Journal of China Tourism Research, 2026

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