Effect of destination brand quality on students’ decision on determining a country of their study: A case of international students at Jordanian Private Universities Journal of Legal Ethical and Regulatory Issues, 2021
Does ethics perception foster hotel booking intention in livestreaming commerce platform? A cognitive-affective perspective MN Ahsan, S Almosa, HA Kokash, S Ahmed, SS Alam Journal of Hospitality Marketing & Management, 1-33 , 2026 2026
Circular Economy Performance Among Readymade Garments Manufacturing Companies in Bangladesh: Institutional Pressure, Technological Readiness, Workforce Capability and … SS Alam, MN Ahsan, S Almosa, HA Kokash, S Ahmed Circular Economy and Sustainability 6 (2), 85 , 2026 2026
Organizational and External E-Readiness, AI Adoption in Hospitality Industry: Empirical Study MH Hafeez, HA Kokash, MN Ahsan, B Tariq, S Shah Alam Journal of Quality Assurance in Hospitality & Tourism, 1-25 , 2026 2026
Cultural Moderation in Virtual Reality Tourism: Comparing Satisfaction and Travel Intentions Between Individualistic and Collectivist Orientations HA Kokash Journal of China Tourism Research 22 (1), 1-32 , 2026 2026 Citations: 3
Using virtual reality in tourism destination decision: A young Saudi tourists’ perspective with habit is a mediator HA Kokash, S Shah Alam, S Ahmed, AN Khattak, B Tariq Journal of Quality Assurance in Hospitality & Tourism 27 (1), 76-109 , 2026 2026 Citations: 21
Environmental Concern and Digital Engagement as Drivers of Circular Product Buying Intention in Malaysia: an Integrated SOR, TPB, and DOI Perspective HA Kokash, MN Ahsan, MH Hafeez, AN Khattak, S Ahmed, SS Alam Circular Economy and Sustainability 5 (6), 5429-5454 , 2025 2025 Citations: 8
Creating Value Through Co-Production: A Malaysian Study of Hotel Livestreaming and Customer Engagement SS Alam, MN Ahsan, HA Kokash, AN Khattak, S Ahmed International Journal of Hospitality & Tourism Administration, 1-30 , 2025 2025 Citations: 1
Relationship among industrial iot, circular supply chain management practices and sustainable performance of manufacturing companies: an empirical study SS Alam, MM Latif, HA Kokash, MN Ahsan Circular Economy and Sustainability 5 (4), 3159-3186 , 2025 2025 Citations: 6
Advancing circular economy implementation in Malaysian SMEs: the role of financial resources, operational alignment, and absorptive capacity S Ahmed, N Ahsan, SS Alam, HA Kokash Circular Economy and Sustainability 5 (4), 2843-2871 , 2025 2025 Citations: 27
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure SS Alam, MN Ahsan, HA Kokash, S Ahmed Journal of Hospitality Marketing & Management 34 (5), 651-680 , 2025 2025 Citations: 28
Cultural Values, Environmental Concern, and Ease of Purchase: A Behavioral Model for Remanufactured Product Adoption in Saudi Arabia HA Kokash, S Almosa, N Ahsan, SS Alam, S Ahmed Circular Economy and Sustainability, 1-26 , 2025 2025 Citations: 3
Drivers of waste separation behavior in urban Bangladesh: Leveraging social norms and environmental awareness for circular economy success SS Alam, IMMS Haque, HA Kokash, S Ahmed, MN Ahsan Circular Economy and Sustainability 5 (3), 1631-1663 , 2025 2025 Citations: 12
Approaches and applications of business research methods SS Alam, MR Haq, HA Kokash, S Ahmed, M Ahsan IGI Global , 2025 2025 Citations: 18
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT) SS Alam, N Ahsan, HA Kokash, S Alam, S Ahmed Information Security Journal: A Global Perspective 34 (3), 191-213 , 2025 2025 Citations: 18
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence SS Alam, HA Kokash, MN Ahsan, S Ahmed International Journal of Hospitality Management 127, 104133 , 2025 2025 Citations: 22
Does Virtual Reality Marketing Affect User Stickiness in Virtual Reality Tourism? Mediating Analysis S Shah Alam, M Alshohail, HA Kokash, S Ahmed, AN Khattak, MR Haq Journal of Quality Assurance in Hospitality & Tourism, 1-30 , 2025 2025
Remanufactured consumer goods buying intention in circular economy: Insight of value-belief-norm theory, self-identity theory SS Alam, MN Ahsan, HA Kokash, S Ahmed, W Di Journal of Remanufacturing 15 (1), 179-206 , 2025 2025 Citations: 16
Adoption of big data analytics and artificial intelligence among hospitality and tourism companies: Perceive performance perspective S Shah Alam, MN Ahsan, M Masukujjaman, HA Kokash, S Ahmed Journal of Quality Assurance in Hospitality & Tourism, 1-35 , 2024 2024 Citations: 24
Correction: application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: Mediation of TPB constructs and functional value SS Alam, M Masukujjaman, HA Kokash, NMHN Hashim Journal of Remanufacturing 14 (2), 359-359 , 2024 2024 Citations: 2
Circular economy practices and sustainable performance of the textile and apparel industry: The roles of corporate environmental ethics and green self-efficacy SS Alam, M Masukujjaman, MN Ahsan, HA Kokash Circular Economy and Sustainability 4 (3), 2365-2394 , 2024 2024 Citations: 18
MOST CITED SCHOLAR PUBLICATIONS
The driving forces of Facebook social commerce AS Al-Adwan, H Kokash Journal of theoretical and applied electronic commerce research 14 (2), 15-32 , 2019 2019 Citations: 214
Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth AS Al-Adwan, H Kokash, AA Adwan, A Alhorani, H Yaseen International Journal of Electronic Marketing and Retailing 11 (3), 278-306 , 2020 2020 Citations: 212
Impact of entrepreneurship programmes on university students PP Iglesias-Sánchez, C Jambrino-Maldonado, AP Velasco, H Kokash Education+ Training 58 (2), 209-228 , 2016 2016 Citations: 199
Readiness of the university students towards entrepreneurship in Saudi Private University: An exploratory study A Iqbal European Scientific Journal , 2012 2012 Citations: 147
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy A Al Adwan, H Kokash, R Al Adwan, A Khattak Growing Science , 2023 2023 Citations: 114
Faculty Perception of Stress and Coping Strategies in a Saudi Private University: An Exploratory Study. A Iqbal, H Kokash International Education Studies 4 (3), 137-149 , 2011 2011 Citations: 84
The impact assessment of demographic factors on faculty commitment in the Kingdom of Saudi Arabian universities A Iqbal, HA Kokash, S Al-Oun Journal of College Teaching & Learning (TLC) 8 (2) , 2011 2011 Citations: 70
Utility and hedonic perception-Customers’ intention towards using of QR codes in mobile payment of Generation Y and Generation Z SS Alam, S Ahmed, HA Kokash, MS Mahmud, SZ Sharnali Electronic Commerce Research and Applications 65, 101389 , 2024 2024 Citations: 58
Interplay of perceived organizational and external e-readiness in the adoption and integration of augmented reality and virtual reality technologies in Malaysian higher … SS Alam, S Ahmed, HA Kokash Education and Information Technologies 29 (11), 13735-13761 , 2024 2024 Citations: 39
Application of TPB-SOR theory on remanufactured product buying intention among Malaysian consumers: mediation of TPB constructs and functional value SS Alam, M Masukujjaman, HA Kokash, NMHN Hashim Journal of Remanufacturing 14 (1), 125-154 , 2024 2024 Citations: 30
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure SS Alam, MN Ahsan, HA Kokash, S Ahmed Journal of Hospitality Marketing & Management 34 (5), 651-680 , 2025 2025 Citations: 28
Towards a circular economy: cleaner production technology adoption among small and medium enterprises in an emerging economy SS Alam, M Masukujjaman, S Ahmed, HA Kokash, A Khattak Circular Economy and Sustainability 4 (2), 1357-1386 , 2024 2024 Citations: 28
Advancing circular economy implementation in Malaysian SMEs: the role of financial resources, operational alignment, and absorptive capacity S Ahmed, N Ahsan, SS Alam, HA Kokash Circular Economy and Sustainability 5 (4), 2843-2871 , 2025 2025 Citations: 27
Adoption of big data analytics and artificial intelligence among hospitality and tourism companies: Perceive performance perspective S Shah Alam, MN Ahsan, M Masukujjaman, HA Kokash, S Ahmed Journal of Quality Assurance in Hospitality & Tourism, 1-35 , 2024 2024 Citations: 24
Relationship between technology readiness, AI adoption and value creation in hospitality industry: Moderating role of technological turbulence SS Alam, HA Kokash, MN Ahsan, S Ahmed International Journal of Hospitality Management 127, 104133 , 2025 2025 Citations: 22
Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal S Alam, S Abdullah, H Kokash, S Ahmed, N Omar Journal of Decision Systems, 1-27 , 2024 2024 Citations: 22
Using virtual reality in tourism destination decision: A young Saudi tourists’ perspective with habit is a mediator HA Kokash, S Shah Alam, S Ahmed, AN Khattak, B Tariq Journal of Quality Assurance in Hospitality & Tourism 27 (1), 76-109 , 2026 2026 Citations: 21
Jordanian travel agencies' websites assessment: Experts vs tourists' perceptions HA Kokash International Journal of Marketing Studies 4 (2), 80 , 2012 2012 Citations: 21
Approaches and applications of business research methods SS Alam, MR Haq, HA Kokash, S Ahmed, M Ahsan IGI Global , 2025 2025 Citations: 18
A students’ behaviors in information security: Extension of Protection Motivation Theory (PMT) SS Alam, N Ahsan, HA Kokash, S Alam, S Ahmed Information Security Journal: A Global Perspective 34 (3), 191-213 , 2025 2025 Citations: 18
