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Syed Masroor Hassan

Research Scholar, Department of Management Studies · Indian Institute of Technology, Roorkee

https://researchid.co/masroor
@iitr.ac.in
3Scopus Publications

Research Interests

Consumer Ethics Religiosity

Education

PhD (Marketing) Indian Institute of Technology, Roorkee 2022 MIBM (Master of International Business Management), Aligarh Muslim University, Aligarh 2000 BSc. (Hons) Chemistry Aligarh Muslim University, Aligarh 1998 Intermediate St. George’s College, Mussoorie 1995

Recent Scopus Publications

  1. Curbing unethical consumer behaviour: the role of religiosity, consumer ethical beliefs and anticipated guilt
    International Journal of Ethics and Systems, 2024
  2. The evolving passage of consumer ethics research: a systematic literature review
    International Journal of Emerging Markets, 2023
  3. Consumer ethics: A review and research agenda
    Psychology and Marketing, 2022

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