Syed Masroor Hassan
@iitr.ac.in
Research Scholar, Department of Management Studies
Indian Institute of Technology, Roorkee
EDUCATION
PhD (Marketing) Indian Institute of Technology, Roorkee 2022
MIBM (Master of International Business Management), Aligarh Muslim University, Aligarh 2000
BSc. (Hons) Chemistry Aligarh Muslim University, Aligarh 1998
Intermediate St. George’s College, Mussoorie 1995
RESEARCH INTERESTS
Consumer Ethics
Religiosity
Scopus Publications
Scopus Publications
Syed Masroor Hassan and Zillur Rahman
Emerald
Purpose This paper aims to investigate the role of personal and affective factors in curbing unethical consumer behaviour (UCB). Specifically, this study scrutinizes how religiosity, consumer ethical beliefs (CEBs) and anticipated guilt influence UCB. Design/methodology/approach Using a survey-based approach, the author distributed offline and online questionnaires among students enrolled in a public university in Roorkee, India and analysed the data using structural equation modelling. Findings The results provide evidence that intrinsically religious individuals develop strong ethical beliefs, which can help them to refrain from unethical behaviour and adopt ethical conduct. Also, individuals prone to experiencing anticipated guilt show less inclination to commit unethical behaviour. Research limitations/implications This research presents significant theoretical and practical implications to facilitate academic understanding and managerial decision-making in the context of consumer ethics. Originality/value This research is one of the few empirical studies in the Indian context that simultaneously examines the antecedents and consequences of CEB.
Syed Masroor Hassan, Zillur Rahman, and Justin Paul
Wiley
Syed Masroor Hassan and Zillur Rahman
Emerald
PurposeAs a crucial counter-equivalent to business ethics, consumer ethics has emerged as a promising research domain for practitioners and academicians alike. Despite its pertinence for both industry and academia, little is known about the existing state of consumer ethics research. To address this limitation, a systematic literature review was conducted to identify key research themes, gaps in the extant literature and set the agenda for future research.Design/methodology/approachThis literature review is based on a sample of 81 research articles drawn from Scopus and EBSCO host databases and analysed on different classification bases, covering a period from 2004 to 2019.FindingsThe results reveal that pro-social behaviour has gained recent attention in consumer ethics research. Moreover, there has been a renewed focus to understand and mitigate the attitude–behaviour gap in ethical consumption. The authors also found that majority of the studies have been conducted in Europe and North America, in a single country context.Research limitations/implicationsConsumer ethics has significant economic and social consequences worldwide. Consumer ethics insights can help marketers and practitioners to devise strategies that minimize business losses due to unethical consumer behaviour, incentivize ethical consumption and align corporate social responsibility initiatives that draw consumer support.Originality/valueTo the best of our knowledge, this is the first major (systematic) review on consumer ethics after Vitell’s review of 2003. This review provides valuable directions for future research to carry this domain forward.
RECENT SCHOLAR PUBLICATIONS
Publications
• Hassan, S. M., Rahman, Z., & Paul, J. (2022). Consumer ethics: A review and research agenda, Psychology & Marketing, 39(1), 111-130. .
• Hassan, S. M., & Rahman, Z. (2021). The evolving passage of consumer ethics research: a systematic literature review, International Journal of Emerging Markets.
• Hassan, S. M., Rahman, Z., & Islam, J. U. “A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement”, Book Chapter, Routledge (Accepted).