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Nazlida Muhamad

Associate Professor, Marketing Department / College of Business Administration · Prince Sultan University

https://researchid.co/nazlida
@psu.edu.sa
35Scopus Publications
1977Google Scholar Citations
21Google Scholar h-index
31Google Scholar i10-index

Research Interests

Business Research Methodlogy

Recent Scopus Publications

  1. Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study
    Journal of Islamic Marketing, 2026
  2. Entrepreneurial opportunity recognition and exploitation in emerging economies
    Journal of Innovation and Entrepreneurship, 2026
  3. Resilience and adaptability in food sustainability
    Environmental and Sustainability Indicators, 2025
  4. Halal certification of marketing mix focusing on cosmetics
    Journal of Islamic Marketing, 2025
  5. The Transformative Prospects of AI-Powered Virtual Influencers in Digital Consumer Engagement and Marketing Strategies
    Cases on Social Media Marketing Engagement Tactics, 2025

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