Zillur Rahman
Professor, Department of Management Studies · IIT Roorkee
https://researchid.co/rke247667
@iitr.ac.in
152Scopus Publications
27716Google Scholar Citations
88Google Scholar h-index
175Google Scholar i10-index
Research Interests
MARKETING
Recent Scopus Publications
- From urge to action: the hidden forces behind online impulse buying in electronic commerce—a meta analytic structural equation modelling (MASEM) research
- A framework for AI-driven value co-creation across customer journey stages
- AI social-appraisal support: effect on adoption intention and value co-creation
- Consumers through the lens of financial scarcity-review and future research agenda
- Reimagining customer engagement and digital business in the age of generative AI and the metaverse
Links
- ORCID https://orcid.org/0000-0003-2785-0200
- Google Scholar https://scholar.google.com/citations?user=9nWkKXAAAAAJ
- Scopus https://www.scopus.com/authid/detail.uri?authorId=15760954200
- Personal Weblink https://iitr.ac.in/Departments/Management%20Studies%20Department/People/Faculty/100337.html