Zillur Rahman


Professor, Department of Management Studies
IIT Roorkee






Scopus Publications


Google Scholar Citations


Google Scholar h-index


Google Scholar i10-index

Scopus Publications


  • Linking Employee Engagement and Customer Engagement to drive Customer Loyalty: Reorienting Service Profit Chain
    S Chandini
    IIT Roorkee (Ph.D. Thesis) 2022

  • Impact of Consumer Ethical Beliefs and Religiosity on Consumer Unethical Behaviour
    SM Hasan
    IIT Roorkee (Ph. D. Thesis) 2021

  • Integrating Corporate Governance and Strategic Management: A Stakeholder Approach
    A Kumar
    IIT Roorkee (Ph.D.Thesis) 2021

  • Measuring the Influence of Social Marketing on Consumer Behavior Intention
    V Vyas
    IIT Roorkee (Ph.D. Thesis) 2021

  • Social Marketing: Connecting the P's and the C's
    Z Rahman, T Patil
    Creating Inclusive Organizations: Spirituality Innovation and Sustainability 2019

  • Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences
    J Islam, L Hollebeek, Z Rahman, I Khan, A Rasool
    Journal of Retailing and Consumer Services 50 (2019), 277-285 2019

  • The role of consumer engagement in recovering online service failures: An application of Service-Dominant Logic
    J Islam, Z Rahman, L Hollebeek
    Handbook of Customer Engagement Research, Edward Elgar Publishers, UK 2019

  • Consumers’ Sustainable Purchase Behaviour: Modelling the Impact of Psychological Factors
    Y Joshi, Z Rahman
    Ecological Economics 159 (May 2019), 235-243 2019

  • Developing a Place Branding Model: An Empirical Analysis based on Stakeholders
    AK Acharya
    IIT Roorkee (Ph.D. Thesis) 2019

  • Modelling and Measuring of Customer Participative Service Innovation Behavior
    B Sarmah
    IIT Roorkee (Ph.D. Thesis) 2018

  • Investigating the Effect of Online Brand Community Characteristics on Customer Engagement
    J Islam
    IIT Roorkee (Ph.D. Thesis) 2018

  • Modelling and Measuring of Customer Participation in Social Media Brand Communities
    S Kamboj
    IIT Roorkee (Ph.D. Thesis) 2018

  • Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce Industry
    M Yadav
    IIT Roorkee (Ph.D. Thesis ) 2018

  • Role of Consumer Ethical Beliefs in Determining Consumer Purchase Intention towards Green Buying
    SM Hasan, Z Rahman
    24th EBES Conference Jointly organized with The Faculty of Business 2018

  • Striving for Legitimacy through CSR: An exploration of employee’s responses in controversial industry sector
    M Fatma, I Khan, Z Rahman
    Social Responsibility Journal 16 (1) 2018

  • The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce Industry
    M Yadav, Z Rahman
    Benchmarking: an International Journal 25 (9), 3882-3905 2018

  • Reconceptualizing service firm marketing capability: Scale development and validation
    S Kamboj, Z Rahman
    International Journal of Business Information systems 29 (4), 502-534 2018

  • Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement: A conceptual analysis
    B Sarmah, Z Rahman
    International Journal of Business Excellence 15 (2), 239-255 2018

  • Examining consumer-brand relationships on social media platforms
    N Jain, S Kamboj, V Kumar, Z Rahman
    Marketing Intelligence & Planning 36 (1), 63-78 2018

  • CSR and consumer behavioral responses: The role of customer-company identification
    M Fatma, I Khan, Z Rahman
    Asia Pacific Journal of Marketing and Logistics 30 (2), 460-477 2018


  • Factors Affecting Green Purchase Behaviour and Future Research Directions
    Y Joshi, Z Rahman
    International Strategic Management Review 3 (1-2), 128-143 2015
    Citations: 237

  • Analysis of interaction among the barriers to total quality management implementation using interpretive structural modeling approach
    F Talib, Z Rahman, MN Qureshi
    Benchmarking: An International Journal 18 (4), 563-587 2011
    Citations: 217

  • Corporate sustainability performance and firm performance research: literature review and future research agenda
    P Goyal, Z Rahman, AA Kazmi
    Management Decision 51 (2), 361-379 2013
    Citations: 205

  • An empirical investigation of relationship between total quality management practices and quality performance in Indian service companies
    F Talib, Z Rahman, MN Qureshi
    International Journal of Quality & Reliability Management 30 (3), 280-318 2013
    Citations: 168

  • A study of total quality management and supply chain management practices
    F Talib, Z Rahman, MN Qureshi
    International Journal of Productivity and Performance Management 60 (3), 268-288 2011
    Citations: 153

  • Use of internet in supply chain management: a study of Indian companies
    Z Rahman
    Industrial Management & Data Systems 104 (1), 31-41 2004
    Citations: 129

  • Critical success factors of TQM in service organizations: a proposed model
    F Talib, Z Rahman
    Services Marketing Quarterly 31 (3), 363-380 2010
    Citations: 112

  • The relationship between total quality management and quality performance in the service industry: a theoretical model
    F Talib, Z Rahman, MN Qureshi
    Int J Business, Management and Social Sciences 1 (1), 113-128 2010
    Citations: 93

  • Capturing the customer's voice, the centerpiece of strategy making: A case study in banking
    SK Bhattacharyya, Z Rahman
    European Business Review 16 (2), 128-138 2004
    Citations: 92

  • Consumer Behavior 10e
    RD Blackwell, PW Miniard, JF Engel, Z Rahman
    Cengage 2017
    Citations: 89

  • Best practices of total quality management implementation in health care settings
    F Talib, Z Rahman, M Azam
    Health Marketing Quarterly 28 (3), 232-252 2011
    Citations: 83

  • Total quality management and service quality: an exploratory study of quality management practices and barriers in service industry
    F Talib, Z Rahman, MN Qureshi, J Siddiqui
    International Journal of Services and Operations Management 10 (1), 94-118 2011
    Citations: 78

  • Developing customer oriented service: a case study
    Z Rahman
    Managing Service Quality: An International Journal /Journal of Service 2004
    Citations: 78

  • Internet-based supply chain management: using the Internet to revolutionize your business
    Z Rahman
    International Journal of Information Management 23 (6), 493-505 2003
    Citations: 76

  • Evolution of Sustainability as Marketing Strategy: Beginning of New Era
    V Kumar, Z Rahman, AA Kazmi, P Goyal
    Procedia - Social and Behavioral Sciences (The International Conference on 2012
    Citations: 74

  • Roles and Resource Contributions of Customers in Value Co-creation
    AK Agarwal, Z Rahman
    International Strategic Management Review 3 (1-2), 144-160 2015
    Citations: 72

  • Prioritising the practices of total quality management: An analytic hierarchy process analysis for the service industries
    F Talib, Z Rahman, MN Qureshi
    Total Quality Management & Business Excellence 22 (12), 1331-1351 2011
    Citations: 71

  • Measuring Customer Experience in Banks: Scale development and validation
    R Garg, Z Rahman, MN Qureshi
    Journal of Modelling in Management 9 (1), 87-117 2014
    Citations: 66

  • Building company reputation and brand equity through CSR: The mediating role of trust
    M Fatma, Z Rahman, I Khan
    International Journal of Bank Marketing 33 (6), 840-856 2015
    Citations: 65

  • Total quality management in service sector: a literature review
    F Talib, Z Rahman, MN Qureshi
    International Journal of Business Innovation and Research 6 (3), 259-301 2012
    Citations: 64