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Sonia Fernanda Moreira Nogueira

Auxiliar Professor - Economics and Management Department · Portucalense University

https://researchid.co/snogueira
@upt.pt
29Scopus Publications
893Google Scholar Citations
10Google Scholar h-index
11Google Scholar i10-index

Research Interests

Digital Marketing, Cultural Marketing, Ecotourism

Biography

Sónia Nogueira has a PhD in marketing and strategy, a master's in business management with a specialization in marketing, and tourism marketing. With more than 15 years of practical experience in marketing and tourism marketing for companies as a marketing CEO, customer care centers, and quality management director for 10 years in the automotive sector. CEO and founder of a Tourism and cultural marketing events company in northern Portugal, with ESG certification. Development of teaching activities for over ten years in marketing, strategy, tourism marketing, and brand communication in several public and private high school institutions such as Lusófona University, ISCAP, Minho University, and Portucalense University. Currently, works as a lecturer at Minho University and Portucalense University and coordinates the Marketing Degree, collaborating also with international research programs with several international schools.

Education

PhD in Marketing and Strategy Master Degree in Management Degree in Management

Recent Scopus Publications

  1. Shaping emerging marketing trends: the role of academia–business collaboration, marketing orientation and digital transformation adoption
    Management Research, 2026
  2. Social Media Marketing Management—The Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market
    Smart Innovation Systems and Technologies, 2026
  3. Digital communication strategies for sustainable textile brands: A case study
    Fostering Economic Diversification and Sustainable Business Through Digital Intelligence, 2025
  4. Assessing an Eco-Destination Management Structure: A Case Study
    Proceedings of the International Conference on Tourism Research, 2025
  5. The Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC – Melgaço International Documentary Film Festival
    Future of Events Trends Technologies and Stakeholder Engagement, 2025

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