Sonia Fernanda Moreira Nogueira

@upt.pt

Auxiliar Professor - Economics and Management Department
Portucalense University

Sonia Fernanda Moreira Nogueira


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https://researchid.co/snogueira
Sónia Nogueira has a PhD in marketing and strategy, a master's in business management with a specialization in marketing, and tourism marketing. With more than 15 years of practical experience in marketing and tourism marketing for companies as a marketing CEO, customer care centers, and quality management director for 10 years in the automotive sector. CEO and founder of a Tourism and cultural marketing events company in northern Portugal, with ESG certification. Development of teaching activities for over ten years in marketing, strategy, tourism marketing, and brand communication in several public and private high school institutions such as Lusófona University, ISCAP, Minho University, and Portucalense University. Currently, works as a lecturer at Minho University and Portucalense University and coordinates the Marketing Degree, collaborating also with international research programs with several international schools. With filiation in REMIT (an investigation center from the Unive

EDUCATION

PhD in Marketing and Strategy
Master Degree in Management
Degree in Management

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Tourism, Leisure and Hospitality Management, Strategy and Management
29

Scopus Publications

893

Scholar Citations

10

Scholar h-index

11

Scholar i10-index

Scopus Publications

RECENT SCHOLAR PUBLICATIONS

  • The Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC–Melgaço International Documentary Film Festival
    C VASCONCELOS, BB SOUSA, S NOGUEIRA
    The Future of Events: Trends, Technologies, and Stakeholder Engagement , 2026
    2026
  • Shaping emerging marketing trends: the role of academia–business collaboration, marketing orientation and digital transformation adoption
    C Viana, S Faria, S Nogueira, O Lima Rua
    Management Research: Journal of the Iberoamerican Academy of Management, 1-20 , 2026
    2026
  • Religious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal)
    F Barroso, BB Sousa, L Vareiro, S Nogueira
    Impacts of AI on International Volunteering - IGI Global Scientific … , 2026
    2026
  • Social Media Marketing Management—The Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market
    D Silva, S Faria, S Nogueira, B Sousa
    International Conference on Marketing and Technologies, 391-407 , 2025
    2025
  • Strategic Management Structure of an eco-destination
    S João, M. S., Ramazanova, M., Pacheco, L., Durão, M., Nogueira
    Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS … , 2025
    2025
  • Assessing an Eco-Destination Management Structure: A Case Study
    J Carvalho, S Nogueira, L Pacheco
    International Conference on Tourism Research 8 (1), 21-29 , 2025
    2025
    Citations: 1
  • Digital literacy as a key factor in marketing education and business-academy relationship: A digital transformation approach
    OL Viana, C., Faria, S., Nogueira, S., & Rua
    5th International Conference in Information Technology & Education, , 2025
    2025
  • Sustainability Dimensions, Inclusive Marketing, and the Tetrad-Value Theory: The Generation Z Perceptions
    S Carvalho, J. M. S., Nogueira
    In B. Masiello, F. Izzo, & E. Bonetti (Eds.), Inclusive Marketing and Social … , 2025
    2025
  • Emerging Trends in eco-cultural tourism: a bibliometric analysis of 25 years of research [abstract]
    M Duraão, M Ramazanova, S Nogueira, C J. S., L Pacheco
    Book of Abstracts, Porto, 33-36 , 2025
    2025
  • Digital Communication Strategies for Sustainable Textile Brands: A Case Study
    C Pinto, S Nogueira, SMPS Faria, BB Sousa
    Fostering Economic Diversification and Sustainable Business Through Digital … , 2025
    2025
    Citations: 1
  • About the Proceedings of the 8th International Conference on Tourism Research viii Preface xi Biographies of Chairs and Keynote Speakers xii Review Committee xiv
    MG Blanza, J Carvalho, S Nogueira, L Pacheco, C Silva, E Castro-Neves, ...
    International Conference on Tourism Research 8 (1) , 2025
    2025
  • The hidden reasons behind generation Z's green choices
    JM Lopes, S Gomes, N Suchek, S Nogueira
    Discover Sustainability 5 (1), 520 , 2024
    2024
    Citations: 48
  • Digital Transformation, E-Commerce, and Branding—A Qualitative Study on the Unique Relationship Between Brand Equity and Consumer Engagement in the Portuguese Fashion Market
    CA Pinto, SF Nogueira, S Faria, BB Sousa
    International Conference on Marketing and Technologies, 865-876 , 2024
    2024
    Citations: 1
  • Mapping entrepreneurial competences for the cultural and creative industries: An application of the European entrepreneurship competence framework to course design
    M Durão, S Fernandes, S Nogueira, A Neves
    Entrepreneurship-Digital Transformation, Education, Opportunities and Challenges , 2024
    2024
    Citations: 2
  • THE ROLE OF MARKETING IN THE MANAGEMENT OF HEALTH SERVICES: THE CASE OF THE MADALENA CLINIC GROUP.
    A Morão, C Brito, S Nogueira, R Dias, R Galvão
    Environmental & Social Management Journal/Revista de Gestão Social e … , 2024
    2024
  • Impacto da realização de documentários na identidade e sustentabilidade dos territórios-estudo exploratório do MDOC Festival Internacional de Documentário de Melgaço
    S Nogueira, C Vasconcelos, B Sousa
    Revista Ibérica de Sistemas e Tecnologias de Informação, 137-152 , 2024
    2024
  • Experiential Marketing and Purchase Intention of Ecotourism Experiences: Z-Generation Case
    S Nogueira, M Durão, L Pacheco, M Ramazanova, J Carvalho
    7th International Conference on Tourism Research: ICTR , 2024
    2024
    Citations: 10
  • Case of Melgaço (Portugal)
    G Xavier, S Nogueira, L Vareiro
    Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS … , 2024
    2024
  • Unlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinations
    S Nogueira, JMS Carvalho
    Journal of Ecotourism 23 (1), 1-19 , 2024
    2024
    Citations: 41
  • How do guests evaluate eco-certified hotels? An analysis of guests’ reviews of Portuguese hotels
    L Pacheco, M Ramazanova, JMS Carvalho, S Nogueira, M Durão
    Tourism and Hospitality Research, 14673584241264776 , 2024
    2024
    Citations: 9

MOST CITED SCHOLAR PUBLICATIONS

  • Willingness to pay more for green products: A critical challenge for Gen Z
    S Gomes, JM Lopes, S Nogueira
    Journal of Cleaner Production 390, 136092 , 2023
    2023
    Citations: 575
  • Stakeholder network integrated analysis: The specific case of rural tourism in the Portuguese Peneda‐Gerês National Park
    S Nogueira, JC Pinho
    International Journal of Tourism Research 17 (4), 325-336 , 2015
    2015
    Citations: 80
  • The hidden reasons behind generation Z's green choices
    JM Lopes, S Gomes, N Suchek, S Nogueira
    Discover Sustainability 5 (1), 520 , 2024
    2024
    Citations: 48
  • Unlocking the dichotomy of place identity/place image and its impact on place satisfaction for ecotourism destinations
    S Nogueira, JMS Carvalho
    Journal of Ecotourism 23 (1), 1-19 , 2024
    2024
    Citations: 41
  • The importance of a green marketing strategy in brand communication - M. Coutinho Multi-brand car dealer case in Northern Portugal
    S Nogueira
    Proceedings of The Third Economics, Business And Organization Research (EBOR … , 2020
    2020
    Citations: 28
  • Entrepreneurship learning: Applying a revised experiential learning model to cultural and creative industries
    M Durão, S Nogueira, S Fernandes, A Neves
    Perspectives and Trends in Education and Technology: Selected Papers from … , 2023
    2023
    Citations: 12
  • Inclusivity and corporate social responsibility in marketing
    N Carvalho, J. M. S., Nogueira, S., Martins
    Innovative Marketing 19 (1), 1-12 , 2023
    2023
    Citations: 12
  • Semiótica e e-branding em comunicação de turismo: estudo das capas de revistas digitais no período pandémico Covid-19
    A Machado, S Nogueira, B Sousa
    Revista Ibérica de Sistemas e Tecnologias de Informação, 293-308 , 2020
    2020
    Citations: 12
  • Examining tourism stakeholder networks and relationship quality: the specific case of Peneda Gerês National Park (PNPG)
    SFM Nogueira, JCMR Pinho
    Revista portuguesa de estudos regionais, 23-33 , 2014
    2014
    Citations: 11
  • Experiential Marketing and Purchase Intention of Ecotourism Experiences: Z-Generation Case
    S Nogueira, M Durão, L Pacheco, M Ramazanova, J Carvalho
    7th International Conference on Tourism Research: ICTR , 2024
    2024
    Citations: 10
  • Perspetiva integrada de stakeholders, redes e qualidade do relacionamento em turismo: aplicação ao Parque Nacional Peneda-Gerês
    SFM Nogueira
    PQDT-Global , 2012
    2012
    Citations: 10
  • How do guests evaluate eco-certified hotels? An analysis of guests’ reviews of Portuguese hotels
    L Pacheco, M Ramazanova, JMS Carvalho, S Nogueira, M Durão
    Tourism and Hospitality Research, 14673584241264776 , 2024
    2024
    Citations: 9
  • A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis
    JC Pinho, S Nogueira, I Macedo
    Consumer Behavior in Tourism and Hospitality 18 (1), 140-154 , 2023
    2023
    Citations: 6
  • The importance of technology and digital media to promote Tourism destinations: A conceptual review
    S Nogueira, J Carvalho
    International Conference on Marketing and Technologies, 515-525 , 2022
    2022
    Citations: 6
  • The importance of opinion leaders and social networking on destination brand development—the case study of discover Melgaço brand
    S Nogueira, G Xavier, L Vareiro
    Perspectives and Trends in Education and Technology: Selected Papers from … , 2021
    2021
    Citations: 6
  • The impact of Sustainable Marketing techniques adoption on the global marketing strategy in car dealers from district of Porto–Northern Portugal
    SFM Nogueira, JPL Gomes
    Journal of Research in Marketing (ISSN: 2292-9355) 11 (3), 887-895 , 2020
    2020
    Citations: 6
  • Game theory and governance of protected areas–Peneda-Gerês National Park
    S Nogueira, S Jayantilal, S Ferreira Jorge, D Lourenço
    Cogent Business & Management 10 (1), 2171556 , 2023
    2023
    Citations: 5
  • Governance issues in protected areas: The case of Peneda-Gerês National Park
    S Nogueira, S Jayantilal, SF Jorge
    Hosted By The School of Hospitality and Tourism , 2022
    2022
    Citations: 4
  • Mapping entrepreneurial competences for the cultural and creative industries: An application of the European entrepreneurship competence framework to course design
    M Durão, S Fernandes, S Nogueira, A Neves
    Entrepreneurship-Digital Transformation, Education, Opportunities and Challenges , 2024
    2024
    Citations: 2
  • Comportamento das marcas nas redes sociais [artigo de imprensa]
    S Nogueira
    Marketeer , 2021
    2021
    Citations: 2

Industry, Institute, or Organisation Collaboration

Automotive Sector, Marketing and Quality Department - Filinto Mota (Citröen Retailer)
Automotive Sector, Marketing and Quality Department - Soc. Com. C. Santos (Merceds-Benz and smart Retailer)

INDUSTRY EXPERIENCE

15 years of practical experience in marketing and tourism marketing for companies as a marketing CEO, customer care centers, and quality management director for 10 years in the automotive sector.

CEO and founder of a Tourism and cultural marketing events company in northern Portugal, with ESG certification.

STARTUP

CEO of Just Natur Gusthouse (a tourism local accommodation and tourism agency)