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Dr.V.Vimala

Assistant Professor (SS) and Department of Commerce · Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

https://researchid.co/vimala
@avinuty.ac.in
81Google Scholar Citations
4Google Scholar h-index
3Google Scholar i10-index

Research Interests

Banking, Finance and Marketing

Recent Google Scholar Publications

  1. Embracing Indian Spiritual Wisdom for Sustainable Business in Turbulent Times
    The Chartered Accountant (Journal of the Institute of Chartered Accountants … , 2025, 2025
  2. Behavioral Insights into Digital Payment Innovations
    International Research Journal of Business Studies 18 (1), 85-99 , 2025, 2025
  3. DIGITAL PAYMENT ADOPTION: EMBRACING THE SHIFT AMONG GEN X AND GEN Y-A SMART PLS-SEM ANALYSIS.
    Journal of Services Research 25 (1) , 2025, 2025
  4. Machine Learning for Fraud Detection in Banking Systems
    2025 International Conference on Pervasive Computational Technologies (ICPCT … , 2025, 2025 | Citations: 1.0
  5. Digital Transformation in Road Toll Systems: Analyzing User Perceptions of NETC Fastag in Kerala
    South Asian Journal of Management Research (SAJMR) 15 (1), 382-392 , 2025, 2025

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