Dr.V.Vimala

@avinuty.ac.in

Assistant Professor (SS) and Department of Commerce
Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore



              

https://researchid.co/vimala

RESEARCH INTERESTS

Banking, Finance and Marketing

62

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • The Role of Women in Sustainable Entrepreneurship: Addressing Challenges and Identifying Prospects.
    T Amutha, V Vimala, R Hemavathy, RD Sathiya
    Library of Progress-Library Science, Information Technology & Computer 44 (3) 2024

  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page 2024

  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    Z Banu
    Available at SSRN 4895267 2024

  • Entrepreneurship Education And Innovative Intentions: Consequences For Higher Secondary School Students
    V.Vimala and T.Amutha
    Migration Letters 21 (S6), 691–701 2024

  • Client's Perception towards Service Quality of New Regime Bank in India - ESAF Small Finance Bank
    Bindhu R and V.Vimala
    Business Studies, UGC Care Listed Journal Group - I - Page 6, Sl.No. 60 45 2024

  • Consumer preference towards Geographical Indication (G) Products-A Conjoint Analysis
    U Priyanka, V Vimala
    South India Journal of Social Sciences 20 (2), 8-18 2022

  • Vital Role of Atmahnirbar Bharat Abhiyan (ANBA) In Revitalisation of Geographical Indicated (GI) Tagged Palakkadan Matta Rice
    U Priyanka, V. Vimala
    SSRN 2022

  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 2021

  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 2021

  • Exuberance Usage of Social Media and its Sophisticated Technology Stimulus the Younger Psychosomatic Aptitude
    V Vimala
    South African Journal of Economic and Management Sciences 23 (10), 1-6 2020

  • Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMDGISHA) and Rural Development in association with the Poverty Line and Digital Literacy Rate
    V Vimala
    Our Heritage 68 (44), 75 - 85 2020

  • CONSUMER PREFERENCES TOWARDS GEOGRAPHICAL INDICATED (GI) TAGGED PRODUCTS AND PURCHASING PROCLIVITY THROUGH DIGITAL MODE
    U Priyanka, V Vimala
     2020

  • Effects of Entrepreneurship Education in Emerging Innovative Intentions among the students
    V Vimala
    Think India Journal 22 (14), 6370-6382 2019

  • Sarva Shiksha Abhiyan (SSA) Programme - Inclusive Education for Girl Children and its performance in Coimbatore District: An Explorative Outlook
    V Vimala
    SAARANSH RKG Journal of Management – An International Bi-annual Referred 2019

  • Attentiveness of Cyber Surakshit Bharat (CBS) Initiative Programme among the Stakeholders of Coimbatore Constituency
    V Vimala
    UNNAYAN - International Bulletin of Management and Economics, UGC Journal No 2019

  • e – CRM Stratergy on the Digitalised Textile Industry DTI) to Coimbatore – An Explorative Study
    DV Vimala
    Journal of Management Research and Analysis (JMRAV) 2 (1), 13-22 2019

  • The Impact of e-RAKAM on the Indian Farmers - An Economic Perspective
    V Vimala
    International Journal of Management and Social Sciences (IJMSS) 2 (8), 37-40 2019

  • Attentiveness of Cyber Surakshit Bharat (CBS) Initiative Programme among the Stakeholders of Coimbatore Constituency
    V Vimala
    UNNAYAN - International Bulletin of Management and Economics 9 (1), 171 - 183 2018

  • SAFETY MEASURES FOR INTERNET BANKING TRANSACTIONS AMONG THE BANK OF INDIA (BOI) CUSTOMERS IN COIMBATORE – AN EMPIRICAL STUDY
    V Vimala
    KAAV International Journal of Economics, Commerce and Business Management 2018

  • Application of Information Communication Technology techniques in selected Universities – A Paradigm shift in Education System
    V Vimala
    Shanlax International Journal of Arts, Science and Humanities, 2321-788x 2018

MOST CITED SCHOLAR PUBLICATIONS

  • An Evaluative Study on Internet Banking Security among Selected the Indian Bank Customers
    V Vimala
    Amity Journal of Management Research 1 (1), 63 - 79 2016
    Citations: 30

  • The Impact of Information Technology Adoption on the Customers of Bank of India, Bangalore Urban – An Evaluative Study
    V Vimala
    IOSR Journal of Business and Management [International Organisation of 2015
    Citations: 8

  • Usage and Perception of Plastic Money Among the Customers of Bank of India: An Empirical Study
    V Vimala
    Asian Journal of Research in Business Economics and Management – Impact 2013
    Citations: 8

  • The Impact of Credit Cards on HDFC Bank Customers in Shimoga – An Evaluative Study
    V Vimala
    ABHINAV – National Monthly Referred Journal of Research in Commerce and 2013
    Citations: 5

  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 2021
    Citations: 3

  • Emerging Challenges and Opportunities of Talent Management in Indian Banking Sector – A Case Study of State Bank of India, Shivamogga District
    V Vimala
    Sri Krishan International Research and Educational Consortium 2011
    Citations: 3

  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page 2024
    Citations: 1

  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 2021
    Citations: 1

  • CONSUMER PREFERENCES TOWARDS GEOGRAPHICAL INDICATED (GI) TAGGED PRODUCTS AND PURCHASING PROCLIVITY THROUGH DIGITAL MODE
    U Priyanka, V Vimala
     2020
    Citations: 1

  • Plastic Money Holders of ICICI Bank Customers in Davangere District – An Empirical Study
    SKS Vimala, V.
    Journal of Social and Management sciences 4 (42), 359-373 2013
    Citations: 1

  • Indira Awaas Yojana (IAY):Performance and Evaluation in Coimbatore District
    V Vimala
    Creative, Innovation and Entreprenuership 1, 173-185 2012
    Citations: 1