Dr.V.Vimala

@avinuty.ac.in

Assistant Professor (SS) and Department of Commerce
Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore

Dr.V.Vimala


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https://researchid.co/vimala

RESEARCH INTERESTS

Banking, Finance and Marketing
81

Scholar Citations

4

Scholar h-index

3

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Embracing Indian Spiritual Wisdom for Sustainable Business in Turbulent Times
    SRDV Vimala
    The Chartered Accountant (Journal of the Institute of Chartered Accountants … , 2025
    2025
  • Behavioral Insights into Digital Payment Innovations
    KR Sukritha, V Vimala
    International Research Journal of Business Studies 18 (1), 85-99 , 2025
    2025
  • DIGITAL PAYMENT ADOPTION: EMBRACING THE SHIFT AMONG GEN X AND GEN Y-A SMART PLS-SEM ANALYSIS.
    S KR, V Vimala
    Journal of Services Research 25 (1) , 2025
    2025
  • Machine Learning for Fraud Detection in Banking Systems
    C Murugamani, V Sivakamy, V Vimala, P Dayalan, K Al-Said, N Al Said
    2025 International Conference on Pervasive Computational Technologies (ICPCT … , 2025
    2025
    Citations: 1
  • Digital Transformation in Road Toll Systems: Analyzing User Perceptions of NETC Fastag in Kerala
    SKRV Vimala
    South Asian Journal of Management Research (SAJMR) 15 (1), 382-392 , 2025
    2025
  • The Role of Women in Sustainable Entrepreneurship: Addressing Challenges and Identifying Prospects.
    T Amutha, V Vimala, R Hemavathy, RD Sathiya
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 1
  • Performance of Trained Self – Help Group women Entrepreneurs and their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises
    MKKDV Vimala
    Journal of Management and Entrepreneurship (JME) 18 (3), 94-101 , 2024
    2024
  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page … , 2024
    2024
    Citations: 16
  • Entrepreneurship Education And Innovative Intentions: Consequences For Higher Secondary School Students
    V.Vimala and T.Amutha
    Migration Letters 21 (S6), 691–701 , 2024
    2024
  • Banking, Robotic Process Automation (RPA) and Cyber Security
    DV Vimala
    NEW CENTURY PUBLICATIONS, (National) 4852 / 24, Ansari Road, 1st Floor … , 2024
    2024
  • Clients’ perceptions towards Service quality of New Regime Bank in India-ESAF Small Finance Bank
    R Bindu, V Vimala
    Business Studies 45 (1), 198-214 , 2024
    2024
    Citations: 1
  • Client's Perception towards Service Quality of New Regime Bank in India - ESAF Small Finance Bank
    Bindhu R and V.Vimala
    Business Studies, UGC Care Listed Journal Group - I - Page 6, Sl.No. 60 45 … , 2024
    2024
  • Stride of Mobile Banking Apps and Transaction Apps towards Economic Growth
    DV Vimala
    Royal Book Publishing (International) (Partner of Eleyon Publishers), Ward … , 2023
    2023
  • Consumer preference towards Geographical Indication (G) Products-A Conjoint Analysis
    U Priyanka, V Vimala
    South India Journal of Social Sciences 20 (2), 8-18 , 2022
    2022
    Citations: 1
  • Social Media Usages for Education among the Youngsters – An Empirical Evidence
    DV Vimala
    Research Highlights 32 (1), 7-18 , 2022
    2022
  • Vital Role of Atmahnirbar Bharat Abhiyan (ANBA) In Revitalisation of Geographical Indicated (GI) Tagged Palakkadan Matta Rice
    U Priyanka, V. Vimala
    SSRN , 2022
    2022
  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 , 2021
    2021
    Citations: 3
  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 , 2021
    2021
    Citations: 4
  • Exuberance Usage of Social Media and its Sophisticated Technology Stimulus the Younger Psychosomatic Aptitude
    V Vimala
    South African Journal of Economic and Management Sciences 23 (10), 1-6 , 2020
    2020
  • Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMDGISHA) and Rural Development in association with the Poverty Line and Digital Literacy Rate
    V Vimala
    Our Heritage 68 (44), 75 - 85 , 2020
    2020

MOST CITED SCHOLAR PUBLICATIONS

  • An Evaluative Study on Internet Banking Security among Selected the Indian Bank Customers
    V Vimala
    Amity Journal of Management Research 1 (1), 63 - 79 , 2016
    2016
    Citations: 28
  • Integration of ESG principles: An initiative for transformation from Linear Economy to Circular Economy
    SBZV VIMALA
    Theoretical and Applied Economics, UGC CARE LISTED GROUP – I JOURNAL – Page … , 2024
    2024
    Citations: 16
  • The Impact of Information Technology Adoption on the Customers of Bank of India, Bangalore Urban – An Evaluative Study
    V Vimala
    IOSR Journal of Business and Management [International Organisation of … , 2015
    2015
    Citations: 11
  • Usage and Perception of Plastic Money Among the Customers of Bank of India: An Empirical Study
    V Vimala
    Asian Journal of Research in Business Economics and Management – Impact … , 2013
    2013
    Citations: 7
  • Impact of National Handloom Development Programme (NHDP)–Adoration to GI Tagged Kuthampully Sarees
    U Priyanka, V Vimala
    Journal of Intellectual Property Righrs 26 (4), 235-239 , 2021
    2021
    Citations: 4
  • Geographical Indicated (GI) Products of the Regional Ethnocentrism of Kerala Prudently Influences Consumer Behaviour
    U Priyanka, V Vimala
    REVISTA GEINTEC-GESTAO INOVACAO E TECNOLOGIAS 11 (4), 2008-2018 , 2021
    2021
    Citations: 3
  • The Impact of Credit Cards on HDFC Bank Customers in Shimoga – An Evaluative Study
    V Vimala
    ABHINAV – National Monthly Referred Journal of Research in Commerce and … , 2013
    2013
    Citations: 3
  • Emerging Challenges and Opportunities of Talent Management in Indian Banking Sector – A Case Study of State Bank of India, Shivamogga District
    V Vimala
    Sri Krishan International Research and Educational Consortium … , 2011
    2011
    Citations: 2
  • Machine Learning for Fraud Detection in Banking Systems
    C Murugamani, V Sivakamy, V Vimala, P Dayalan, K Al-Said, N Al Said
    2025 International Conference on Pervasive Computational Technologies (ICPCT … , 2025
    2025
    Citations: 1
  • The Role of Women in Sustainable Entrepreneurship: Addressing Challenges and Identifying Prospects.
    T Amutha, V Vimala, R Hemavathy, RD Sathiya
    Library of Progress-Library Science, Information Technology & Computer 44 (3) , 2024
    2024
    Citations: 1
  • Clients’ perceptions towards Service quality of New Regime Bank in India-ESAF Small Finance Bank
    R Bindu, V Vimala
    Business Studies 45 (1), 198-214 , 2024
    2024
    Citations: 1
  • Consumer preference towards Geographical Indication (G) Products-A Conjoint Analysis
    U Priyanka, V Vimala
    South India Journal of Social Sciences 20 (2), 8-18 , 2022
    2022
    Citations: 1
  • CONSUMER PREFERENCES TOWARDS GEOGRAPHICAL INDICATED (GI) TAGGED PRODUCTS AND PURCHASING PROCLIVITY THROUGH DIGITAL MODE
    U Priyanka, V Vimala
    2020
    Citations: 1
  • Plastic Money Holders of ICICI Bank Customers in Davangere District – An Empirical Study
    SKS Vimala, V.
    Journal of Social and Management sciences 4 (42), 359-373 , 2013
    2013
    Citations: 1
  • Indira Awaas Yojana (IAY):Performance and Evaluation in Coimbatore District
    V Vimala
    Creative, Innovation and Entreprenuership 1, 173-185 , 2012
    2012
    Citations: 1
  • Embracing Indian Spiritual Wisdom for Sustainable Business in Turbulent Times
    SRDV Vimala
    The Chartered Accountant (Journal of the Institute of Chartered Accountants … , 2025
    2025
  • Behavioral Insights into Digital Payment Innovations
    KR Sukritha, V Vimala
    International Research Journal of Business Studies 18 (1), 85-99 , 2025
    2025
  • DIGITAL PAYMENT ADOPTION: EMBRACING THE SHIFT AMONG GEN X AND GEN Y-A SMART PLS-SEM ANALYSIS.
    S KR, V Vimala
    Journal of Services Research 25 (1) , 2025
    2025
  • Digital Transformation in Road Toll Systems: Analyzing User Perceptions of NETC Fastag in Kerala
    SKRV Vimala
    South Asian Journal of Management Research (SAJMR) 15 (1), 382-392 , 2025
    2025
  • Performance of Trained Self – Help Group women Entrepreneurs and their Entrepreneurial Traits and Cultural Efficacy on Select Business Enterprises
    MKKDV Vimala
    Journal of Management and Entrepreneurship (JME) 18 (3), 94-101 , 2024
    2024